The Big, Beautiful List Of 48 Bakery Content Ideas

Ciara Meagher

All of our content is researched and written by human writers. No robots here!

Do you ever catch a whiff of freshly baked bread or see a perfectly glazed doughnut and feel your heart do a little happy dance?

Well, imagine your customers feeling that way every time they come across your bakery’s content. Creating baking content oozing with character is the best way to turn casual browsers into loyal fans who can’t resist popping by for a treat.

So, dust off your aprons, tie back your hair, and preheat those ovens, because we’re dishing out the best baking post ideas in the biz. Whether you’re up to your elbows in flour or just starting to dabble in dough, this guide is your new best baking buddy.

Let’s get your bakery content fresh out of the oven and ready to serve with these 49 baking content ideas!

Baking Video Ideas

If a picture is worth a thousand words, then a video is worth a million tastebuds. Videos can make your audience drool, giggle, and hit that ‘follow’ button faster than you can say “CWOISSANT.”

They’re the ultimate way to showcase your bakery’s personality, expertise, and tempting treats.

Just imagine a slow-motion clip of a gooey chocolate cake being sliced, the rich chocolate cascading down. Are you drooling? Yep, me too.

Oh, the irresistible power of videos – especially those addictive and satisfying TikTok ones! Here are some ideas to get your creative juices flowing:

#1 How It’s Made: Show how you bring your baked goods to life, from mixing the dough to the final sprinkle of powdered sugar. Think of it as your very own cooking show! Your followers will appreciate the hard work that goes into every bite.

#2 Before & After: Show your products before they go into the oven and the glorious, golden-brown results. There’s something magical about that transformation. The rise of a cake, the unfurling of a crisp pastry (Ugh, I’m getting hungry…). Throw in some quick tips on achieving that perfect bake at home. Maybe even share a mishap or two — like the time your doughnuts turned into frisbees!

#3 Store Tour: Give a virtual tour of your bakery. Show off your cosy interiors, the bustling kitchen, and those mouth-watering displays. Make people feel like they’re already there, struggling to decide between your creamy cheesecake and apple turnover!

#4 Baking Tips & Tricks: Share your best-kept secrets. Teach your audience how to perfect that flaky pie crust or get their cakes to rise just right. This not only helps them but also establishes you as the baking guru they need in their lives. Don’t be afraid to show your personality — maybe even share a few blooper moments!

#5 Customer Testimonials: Nothing beats seeing real people rave about your goodies. It’s such a nice trust-builder. Make it even more fun by asking customers quirky questions about their favourite treats. For example, if your doughnut were a superhero, what would its superpower be?

#6 Day in the Life: Take your viewers through a typical day in your bakery. Show the early morning dough prep, the mid-day rush, and the quiet moments when you’re perfecting your decorations. It’s a great way to humanise your brand and let your viewers experience the behind-the-scenes hustle and the friendly banter that makes your bakery unique. And hey, who doesn’t love a good cookie debate at 6 AM?

#7 Seasonal Specials: Highlight your seasonal or holiday-themed products, like pumpkin spice muffins in the middle of autumn or heart-shaped biccies for Valentine’s Day. Share the inspiration behind these treats and why they hold a special place in your heart. Make it festive and fun!

#8 Live Baking Sessions: Host live baking sessions on your social media platforms. Answer questions in real time and engage with your audience while whipping up something delicious. It’s like having a live, interactive cooking show right in your bakery! Encourage viewers to bake along with you and share their results.

#9 Unboxing Videos: Unbox new baking tools, ingredients, or products on camera. Share your excitement and first impressions. It’s a great way to introduce new items and build anticipation. Think of it as Christmas morning for bakers. Get creative and show how you use these tools in your recipes. Ever tried unboxing a 10-pound bag of flour? Fun times!

#10 Recipe Challenges: Film fun challenges where you or your team create unique recipes with a twist, like using a mystery ingredient, like chilli. Who doesn’t love a good challenge? It’s a fun way to show off your creativity and get your audience involved. Encourage viewers to pose a challenge and vote on the best creation.

#11 Customer Creations: Ask your customers to submit videos of their creations made using your products or recipes. Feature these on your social media accounts to build community. Celebrate their successes and offer tips for improvement.

#12 Collaborations with Influencers: Partner with local influencers or other bakers to create collaborative video content Cupcake Jemma + Jamie Oliver-style. It’s a great way to reach new audiences and add some star power to your brand. Two bakers are better than one! Host fun baking duels or shared recipes. Imagine the fun of a macaron showdown!

#13 Behind-the-Scenes of Special Events: Document special events like product launches, workshops, or community gatherings. Show the planning, the fun, and the final outcome. People love seeing what goes on behind the scenes. Make your viewers feel like they were part of the event.

#14 Expert Interviews: Conduct interviews with baking experts or local chefs. Share their insights, tips, and stories with your audience. It’s a great way to add value and credibility to your content. Don’t forget to throw in some light-hearted, fun questions to keep it lively, like “what’s the weirdest thing you’ve ever baked?”

Ideas are great and everything, but how do you actually write great content for your bakery? I’ll tell ya how in my other blog, “How To Bake A Content Cake: Our Recipe For Delicious Copywriting That Converts.”

Social Media Post Ideas

Think of social media as the bustling front window of your bakery, where every passerby gets a tempting peek into your world. It’s where you can sprinkle a little personality, engage with customers, and turn those casual followers into dedicated regulars.

The trick is to keep your posts as varied and delightful as your pastry display. Whether you need Instagram content ideas, ideas for your Facebook page, or TikTok posts, here are some options that’ll keep your Facebook, TikTok, and Instagram feed fresh and fabulous:

#15 Who’s Behind the Oven?: Introduce yourself and your bakery. Share your journey, your love for baking, and what makes your bakery special. Add some quirky fun facts about yourself. Let your personality shine through! Show the world the passionate baker behind those delicious creations.

#16 Your Baking Journey: Share the story behind your passion for baking. Talk about your first successful recipe, the inspiration behind your bakery, and the challenges you’ve overcome. Your followers will love hearing your story! Share some throwback photos to make it more relatable, like that first burnt batch of cookies. (We’ve all been there!)

#17 Kitchen Chronicles: Show the journey of making your delicious treats, from mixing to decorating. People love seeing the process unfold. You can do this through video content or with carousel-type posts showing each step!

#18 Daily Rituals: Share snippets of your daily routines, like the morning dough prep or the afternoon coffee break with freshly baked cookies. It’s those little moments that make your bakery unique. Invite followers to share their own daily baking rituals. Do you sing to your sourdough starter? Sit in front of the oven nervously like you’re a contestant on The Great British Bake Off? I sure do!

#19 Spotlight on Treats: Highlight different baked goods. Focus on seasonal and special occasion treats, holiday menus, and limited-time offers. Make them look as delicious as they taste! Your followers will be lining up at your door – especially when combined with drool-inducing captions.

#20 New Arrivals: Make a big deal out of new arrivals. After all, they’re the stars of the show! Share the inspiration and development process behind these new treats. What’s the story behind that lavender-infused scone? Spill the tea!

#21 Shoutouts: Give shoutouts to other local businesses. Bought your coffee beans from a local roaster? Get your eggs from a local farm down the road? Give them a shoutout! Don’t forget about tagging them to expand your reach. Share the love and build community. It’s all about supporting each other.

#22 Testimonials: Let your happy customers do the talking. Their words are worth their weight in fudge. Don’t forget to use video clips or photo quotes for a personal touch. Remember, people trust people.

#23 Special Days: Try incorporating social media holidays and trending hashtags. For example, celebrate National Donut Day with a special post or offer or National Irish Food Day with a boozy twist on one of your classics. Ask followers to join in the celebration with their own posts. Who doesn’t love a themed hashtag party?

#24 Polls & Questions: Use polls and questions to engage your audience. Ask them about their favourite treats, flavour preferences, or baking top tips. Need help deciding on a new flavour? Let your followers vote! It’s a great way to get to know your followers and show you value their opinions.

#25 Fun Quotes & Memes: Share fun and inspirational baking quotes and memes, because who doesn’t love a good baking pun? You could also create memes of your own that reflect your bakery’s unique vibe!

#26 Flash Sales: Announce flash sales and special discounts to create a bit of urgency and excitement. Your followers will appreciate the heads-up on great deals to get down in time to nab those treats before they’re gobbled up! You can even use countdowns and reminders to build anticipation.

#27 Collaborations: Even if you don’t want to create a video, you can still collab with other businesses for mutual promotion. Partner with a local coffee shop for a special deal on coffee and pastries, or have an influencer review your treats. It’s a win-win! Share stories and posts from the collaboration on both accounts.

#28 Staff Introductions: Highlight different members of your team, showing their roles and what they love about working at your bakery. It adds a personal touch and helps your target audience connect with your brand. You could even share their favourite recipes or baking tips!

#29 Weekly Themes: Create a content calendar with recurring themes like “Muffin Monday” or “Sexy Scone Sundays” to keep your content fresh and engaging. This will give your followers something to look forward to each week.

#30 Contests & Giveaways: Run fun contests and giveaways. Ask your followers to share your posts and tag their friends. The more entries, the better. Make sure the prize is worth the effort (a single free brownie probably won’t do it – think bigger with a free Croquembouche or Birthday Cake!). Make sure to create eye-catching graphics and clear rules to maximise participation.

#31 Seasonal Posts: Share updates on seasonal items, holiday hours, and special events at your bakery to keep your followers in the loop. This will help you stay relevant and active online.

Photo Content Ideas

Photos are the bread and butter of your bakery’s content strategy. They capture the beauty, detail, and deliciousness of your creations. Let’s look at some yummy photo content ideas that will sharpen your audience’s sweet tooth.

#32 Hero Shots: Present your bakes in all their glory. Think of those stunning, close-up shots that capture every detail, making your content magazine-worthy. Use natural light and clean backgrounds to make your treats really pop.

#33 Seasonal Themes: Coordinate your photos with the seasons with themed decorations, backgrounds, and props, like pumpkins in autumn or flowers for spring. Your followers will appreciate the seasonal vibe, and it’ll give them plenty of tablescape/decoration inspiration for their events.

#34 Action Shots: Show your products in action. Capture the moment someone takes a bite into a soft blondie, pours a cup of silky coffee, or dollops clotted cream onto a jammy scone. It really amps up your photo content!

#35 Styled Flat Lays: Arrange your products, ingredients, and baking tools in a flat-lay style. It’s a great way to show off multiple items and create aesthetically pleasing content. Experiment with a few different ways of laying stuff out to keep it interesting.

#36 Behind-the-Scenes Snaps: Share candid shots from your kitchen. Show the process of baking, decorating, and preparing your treats with some fun captions or stories about the day’s baking adventures!

Blog Post Ideas

Think of your blog as the cosy corner table in your bakery, where customers can sit down, grab a cup of coffee, and journey into your world.

Blog posts let you share valuable information, tell your unique story, and establish your bakery as a trusted source in the baking world. Plus, blogs are fantastic for SEO (Search Engine Optimisation)!

Let’s explore some blog content post ideas below that’ll keep your readers engaged, entertained, and coming back for more of your baking chronicles.

#37 Signature Dishes: Share the recipes for your most popular items. Give your readers a taste of what makes your bakery special. Include detailed instructions and tips for perfecting the recipe at home, and add some personal anecdotes or memories related to these dishes. Remember that time your first batch of cinnamon rolls came out perfect? Pure magic!

#38 Seasonal Faves: Highlight recipes that are perfect for each season. Think pumpkin spice muffins in the fall and lemon bars in the summer. Use seasonal ingredients and decorations to make the recipes extra special.

#39 Baking Basics: Share tips and tricks for baking basics like perfecting pie crust, making fluffy cakes, or baking the best cookies. It’s a great way to educate your readers and help them improve their baking skills. Include step-by-step photos or videos for visual learners. Whether it’s the secret to a perfect pie crust or getting that cake just right, your expertise will shine through!

#40 Baking Tips & Tricks: Share your best baking tips and tricks. Help your readers become better bakers with your expert advice. Cover topics like ingredient substitutions, baking tools, and troubleshooting common baking problems. Spreading the love with those amazing hacks you’ve discovered along the way can make all the difference to a budding baker.

#41 Kitchen Stories: Give your readers a glimpse behind the scenes. Share stories from your kitchen, the inspiration behind your recipes, and the hard work that goes into running your bakery. Include photos and anecdotes to make it personal and engaging. Got a funny behind-the-scenes story? Like the time you tried to make a five-tier wedding cake, solo? Let’s hear it!

#42 Special Events: Share stories and photos from special events at your bakery. Highlight product launches, workshops, and community gatherings. Make your readers feel like they’re part of the fun. Promote upcoming events and encourage readers to join in.

#43 Industry Insights: Share your insights on baking trends, new ingredients, and industry news. Establish your bakery page as a trusted source of information in the baking world. Include expert interviews, product reviews, and your own experiences.

#44 Baking Business Tips: Get others in the industry onto your site for the best bakery business tips. Share things like setting up your own bakery, how to hire the right bakers, strategies for making your muffins profitable – whatever you’re happy to share!

Email Content Ideas

Emails are a direct line to your customers’ inboxes (and tummies). They’re perfect for sharing news, updates, and special offers.

Here are some ideas to get you started:

#45 Welcome Emails: Greet your new subscribers with a warm welcome. Share your story, what makes your bakery special, and what they can expect from your emails. Throw in a special discount or offer to sweeten the deal. Make it personal and inviting. Got a funny story about your bakery’s early days? Share it!

#46 Monthly Newsletters: Keep your customers in the loop with monthly newsletters. Share updates on new products, upcoming events, and special offers. It’s a great way to stay connected and keep your bakery top of mind. Include a personal note from you each month. Maybe even share baking tips or a favourite recipe for baking inspiration.

#47 Special Offers: Send out exclusive discounts and special offers to your email subscribers. Make them feel special and appreciated. It’s a great way to drive sales and reward your loyal customers. Got a special holiday promotion? Share it!

#48 Event Invitations: Invite your subscribers to special events at your bakery. Whether it’s a product launch, a workshop, or a community gathering, make them feel like VIPs. Include all the details and a personal note inviting them to join in the fun. Hosting a cake decorating workshop? Let them know!

I hope these 48 bakery post ideas have really got you thinking!

Creating irresistible content for your bakery doesn’t have to be stressful.

With this big, beautiful list of bakery post ideas, you’re ready to make your audience salivate and keep them coming back for more. So, get posting, baking people! Your bakery’s content is about to become the icing on the cake.

Too busy nervously watching cakes rise to write content? Join us at the Content Lab, where we whip up delicious content that’ll leave your audience craving more – from website copy to blogs and social media posts.

Email our Head Content Strategist and Founder, Abby, to get started.