No more small talk.

The content marketing consultants for brands that don't want to sound like everyone else.

Content is everywhere.
Originality isn’t.
Our strategists make it your edge.

Content specialists for industry-changers

People that can’t go off-message come to us.

You know how important content is. But you’re strapped for time. And while AI gets ‘something’ out, you’re here to stand out.

For you, “Good enough” never will be. Authenticity, quality, authority – that’s what you care about.

You need brand and content strategists who care about that too. Who know how to protect what you’ve built, project where you’re going, and do it all the right way. We are your people.

Your go-to brand & content strategists

We write the content rules your brand swears by.

We’re a boutique content consultancy for authority brands that need direction.

Our team of brand strategists audit what’s there, create what isn’t, refine your voice, and train your team – so staying on-brand doesn’t depend on you.

From your LinkedIn profile to your website’s home page, every word ties back to strategy. Every sentence sounds like you. Every message hits home.

If you’re looking for meaningless filler words, ask ChatGPT. If you want true connection, authenticity, and real change, come to us.

The Content Lab formula

Strategic brainhive

We’re a tight-knit team of content strategists, brand specialists, and copywriters with over a decade of experience.

Industry experience

From tax, legal, and tech to non-profits, health, and conservation – no sector lives outside our comfort zone. 

Content Launched
Hands-free service

Audit, strategy, writing, design, uploads, QA. We handle the whole content marketing pipeline; you just say “go.”

35 (New!) Brand archetypes to nail your voice

The old archetype list? Too vague. Not every brand fits neatly into “The Hero” or “The Rebel.” So we rewrote them, added 23 fresh takes, and made voice strategy easier. From the “Caring Grandpa in the Shed” to the “Nostalgic Nerd”, this isn’t your typical branding guide (and that’s kind of the point.)

Inside you’ll find:

  • Clear steps to help figure out who the heck you are
  • Tips to embody your archetype across your content
  • Editing advice to keep your voice consistent
  • A full breakdown of each archetype (12 classic + 23 of our own)

Download it now and make “what’s your brand voice?” a 10-minute convo instead of a 6-week existential crisis.

Lab results

35 (New!) Brand Archetypes to Nail Your Client’s Voice

The old archetype list? Too vague. Not every brand fits neatly into “The Hero” or “The Rebel.” So we rewrote them, added 23 fresh takes, and made voice strategy easier. From the “Caring Grandpa in the Shed” to the “Nostalgic Nerd”, this isn’t your typical branding guide (and that’s kind of the point.)

Inside you’ll find:

  • Clear steps to help clients figure out who the heck they are
  • Tips to embody their archetype across their content
  • Editing advice to keep their voice consistent
  • A full breakdown of each archetype (12 classic + 23 of our own)

Download it now and make “what’s your brand voice?” a 10-minute convo instead of a 6-week existential crisis.