THE CONTENT LIBRARY

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All
  • All
  • Agency Insights
  • Blogging
  • Content Accessibility
  • Content Marketing
  • Content Podcasts
  • Content Strategy 101
  • Copywriting
  • Email Marketing
  • Opinions
  • SEO
  • Social Media Marketing
Content Strategy 101

5 Steps To Creating An Email Marketing Strategy That Works

Email marketing is proven to have the best ROI of any marketing tactic. Here are the 5 steps to creating an email marketing strategy that ...
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Agency Insights

The Ultimate Guide to Outsourcing Copywriting for Digital Agencies

Ready to finally bite the bullet and outsource copywriting for your digital agency? Find out why it’s an absolute necessity and how best to do ...
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Content Strategy 101

The Different Types Of Content That Make Up Content Marketing

Learn about all the types of content you can use to market your business, improve conversions and get more clients through the door.
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Content Strategy 101

What Is A Target Audience? Tips On How To Find Yours

Knowing your target audience is the key to reaching the people most interested in your product/service. Discover how to find your target audience right here.
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Content Marketing

How To Market Your Music Online & Get More Listeners Authentically

Looking to discover new audiences and get your music heard by more people? Learn how to market yourself as an artist and your music online ...
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35 (New!) Brand Archetypes to Nail Your Client’s Voice

The old archetype list? Too vague. Not every brand fits neatly into “The Hero” or “The Rebel.” So we rewrote them, added 23 fresh takes, and made voice strategy easier. From the “Caring Grandpa in the Shed” to the “Nostalgic Nerd”, this isn’t your typical branding guide (and that’s kind of the point.)

Inside you’ll find:

  • Clear steps to help clients figure out who the heck they are
  • Tips to embody their archetype across their content
  • Editing advice to keep their voice consistent
  • A full breakdown of each archetype (12 classic + 23 of our own)

Download it now and make “what’s your brand voice?” a 10-minute convo instead of a 6-week existential crisis.