Abby Wood is the Founder and Creative Director at The Content Lab. She has 15+ years’ experience in copywriting, content strategy, search optimisation, brand positioning, and digital marketing.

Since starting The Content Lab in 2019, Abby has helped hundreds of companies to create quality content that increases visibility across Google and AI. She also coaches agency owners through WorkElevation, and has delivered talks for WorkElevation, The Admin Bar, Agency Mavericks, Retail Excellence Ireland, and SETU.

Abby hosts The Content Lab’s podcast, Content Goodies, and has appeared on several marketing and agency podcasts, including Non-Profit Digital Success and Web Design Business with Josh Hall. She holds a BA (Hons) in English Language & Literature, a Higher Certificate in Arts & Humanities, and was named Ireland’s Best Young Entrepreneur in 2019.

Fun fact: as a kid, Abby wanted to be an archaeologist.