If you’re OK sounding like everyone else, you don’t need us.
But if you want to build a personal brand that could never be mistaken for anyone else’s, we’re good at that (like, really good).
We’ve witnessed too many founders sidelined by content that isn’t doing them or their business any favours. Blurry positioning, inconsistent posting, not-quite-the-right voice – the list goes on.
Over the years, we’ve made it our agency’s mission to bring the quality, strategy, and originality back into content marketing, so our clients can grow their platforms, get more gigs, and leave behind a legacy they can be proud of.
Meet Abby Wood, your fellow founder and the head of our content marketing agency.
As a long-time entrepreneur, content strategist, and business mentor, Abby has been helping founders and thought leaders find their voice for 16+ years.
Abby established The Content Lab in 2019 with one thing in mind: take content off busy leader’s plates. Since then, she has appeared on many stages online and off, sharing her experience-backed lessons on all things content marketing, personal branding, and more.
As AI continues to clutter our screens, Abby firmly believes that strategy-led originality will always be your brand’s biggest flex.
Want to pick her brain and get things going? Book a call with her below!
Meet your brand and marketing experts
Abby Wood
Founder & Content Strategist
She/her
Nature lover. Dog enthusiast. Voracious reader. Passionate about helping founders and entrepreneurs share their message and leave their mark on the world.
Abby Wood
Founder & Content Strategist
Recovering perfectionist. Nature lover. Avid reader. Chocolate enthusiast. Partial to a glass of port on a special occasion. Delighted to get paid for doing something I love.
FAVOURITE BOOK
In no particular order (and definitely more than one): anything by Virginia Woolf, Captain Corelli’s Mandolin, The Handmaid’s Tale, Essentialism... the list goes on!
FAVOURITE ANIMAL
Dogs. Capybaras. Wombats. Honey badgers. Birds. All of them.
QUALIFICATIONS
- BA (hons) in English Language & Literature
- Higher Certificate in Arts & Humanities
- Ireland’s Best Young Entrepreneur 2019
- Mentor at WorkElevation (previously UGURUS) - Elite training for digital agency owners
- My mum says I’m really good
QUIRKY FACT
When I was a kid, I wanted to be an archaeologist
Riley Barry
Project Manager & Content Writer
They/Them
Roller derby player, lover of all things caffeinated and enjoyer of all things spooky. Proud cat papa to Púca and Willow. Loves to write, especially fiction and horror, and once wrote poetry but hopes those never see the light of day.
Riley Barry
PROJECT MANAGER & CONTENT WRITER
My love of writing is rooted in fiction and fantasy (thanks Tolkien)!
With a background in various digital media experiences, I research, create, and promote content for all kinds of companies.
My favourite thing about writing is that it’s an escape from reality and through my writing I can help readers find that escape.
FAVOURITE BOOK
There are too many books for me to pick just one but I really love The Lord of the Rings (just all of them). Skulduggery Pleasant is my childhood favourite and I still adore the series.
FAVOURITE ANIMAL
I like all animals (cats and dogs especially) but if I had to pick a favourite it would be the maned wolf, they’re so leggy!
QUALIFICATIONS
- BA in New Media & English, UL
- First Degree black belt
FAVOURITE QUOTE
“In ancient times cats were worshipped as gods; they have not forgotten this.”
― Terry Pratchett
QUIRKY FACTS
- I play roller derby - between positions at the moment they're all fun!
- I have two black cats called Púca and Willow.
- Maybe one day I’ll finish my book.
Ciara Meagher
BRAND STRATEGIST
She/her
Nature lover with a soft spot for clouds. Can be spotted giggling at cat memes, mastering my baking game, awkwardly holding a yoga pose or painting.
Ciara Meagher
BRAND STRATEGIST
From a young age, I knew that writing was my "thing". So when the opportunity arose to combine my vibrant imagination, fascination with words, and digital marketing background to write marketing copy - I knew this was the right place for me.
My natural writing style is quirky, lighthearted, and playful, however, I love playing "dress up" with our clients' tone of voice to write beautifully on-brand material that helps them connect with their audience.
My favourite thing about copywriting is that it's almost like a jigsaw puzzle: it only comes together once every word fits together seamlessly.
FAVOURITE BOOK
Can’t choose just one sorry! Wuthering Heights by Emily Bronte, Power by Naomi Alderman, What I Know For Sure by Oprah Winfrey and Normal People by Sally Rooney.
FAVOURITE ANIMAL
Cats for sure, their little toe beans and teefies are the CUTEST, dogs (obviously, who doesn’t love dogs?!). I also love pigeons because they are goofy and polite.
QUALIFICATIONS
- BA in Communication Studies from DCU.
- Creative Writing Certificate from The Irish Writers Institute.
- Awarded ‘best terrible joke-maker’ by my partner.
QUIRKY FACTS
- I was on RTE’s ‘The Den’ when I was a kid.
- I’m a Twighard #teamedward
- My family play a game every Christmas called ‘guess where Ciara’s belly button is.’
Mia Leigh Vance
COPY Editor
She/her
Amateur sea swimmer, hoarder of books. Decent poet, loving wife, and proud mama. Has an eagle eye for spotting typos and a sweet tooth for sea salt caramel. Loves the fall. Hufflepuff energy.
Mia Leigh Vance
COPY EDITOR
Amateur sea swimmer, hoarder of books. Decent poet, loving wife, and proud mama. Has an eagle eye for spotting typos and a sweet tooth for sea salt caramel. Loves the fall. Hufflepuff energy.
FAVOURITE BOOK
It’s so difficult to choose just one! But I do reread Maggie Stiefvater’s The Scorpio Races every year. I love her Raven Cycle books as well. Margaret Atwood’s The Handmaid’s Tale still haunts me. And I love Mary Oliver’s Devotions collection.
FAVOURITE ANIMAL
Another tough one! Red pandas are my favourite animal of all time, but I also have huge soft spots for dogs and cats of all sizes, deer, wolves, bats, and foxes.
QUALIFICATIONS
- BA in English and Creative Writing from the University of Oregon
- MA in Writing from the University of Galway
- Crowned “High King” of my Old English Module in undergrad for (among other things) finding the most typos in the coursework – in both Old and Modern English!
FAVOURITE QUOTE
“The only way out is through. The only way through is forward.”
(a slight paraphrase of Robert Frost’s saying: “The best way out is always through.”)
QUIRKY FACTS
- My first BA is in Theatrical Acting
- While living in Oregon, I worked as a professional fusion belly dance performer, director, and instructor
- Sometimes I scan/analyse popular meme quotes as if they’re lines of poetry, for fun
Simone Smith
STRATEGIST & Content Writer
She/her
Lover of books, music and pizza. Avid concert-goer. Obsessed with Autumn. Highly dependent on caffeine. Watches too much Netflix.
Simone Smith
STRATEGIST & CONTENT WRITER
I'm an avid researcher with a passion for all things word-related. Before completing a Masters in journalism in DCU, I did a BA in English and Philosophy at Maynooth University.
With a background in journalism, I've worked as an entertainment writer at Evoke.ie, and reported on national court cases – including the occasional murder trial.
FAVOURITE BOOK
Can’t choose just one, so: The Catcher in the Rye by JD Salinger, Circe by Madeline Miller, and The Hunger Games by Suzanne Collins.
FAVOURITE ANIMAL
Dogs, of course!
QUALIFICATIONS
- BA in English and Philosophy from Maynooth University
- MA in Journalism from Dublin City University
QUIRKY FACT
I have a crippling fear of frogs and walking in grass!
We care about these things:
Strategy-backed, always
Pretty words don’t matter if they don’t work.
Human-first forever
Algorithms aren’t the audience, people are.
Originals only
Unique points of view require unique content.
Bring joy to every day
Make every experience easy, fun, and empowering.
Streamline & simplify
Systems, templates, and automations are our friends!
Better together
We don’t let egos get in the way of collaboration.
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(Although, we’re sure you’ve gathered that by now.)
