Is content marketing slowing your whole team down?
You’ve got big ideas as an organisation, but turning them into on-voice, high-performing content is another story. The tone keeps changing depending on who wrote what. Internal teams are too busy to squeeze content in. Every piece seems to take forever to get approved and go live. And half the time, you’re not even confident that what you’re putting out there is any good! Maybe it’s time to let a team of specialists take content marketing off your plate for good, instead of it being everyone’s side job.
AI gets words out. We get the right words out.
From website copywriting to content marketing – we do it all for you.
If you’re tired of half-finished drafts and “we’ll get to it someday” campaigns, hand it over. Our team of senior writers and strategists runs the whole content marketing process – websites, ads, emails, social posts, courses, even video scripts. Done-for-you, human-led, and backed by 16+ years of experience making big brands sound just like themselves, only better.
- Graphic design
- Uploading and posting
- Content calendars
- Website copywriting
- Blog writing
- Social media posts
- Email marketing campaigns
- Advertising campaigns
- Lead magnets
- Video testimonial creation
- Video/speaker scripts
Tired of bland, spammy, or robotic content? So are we. Let’s do better.
Senior content marketing consultants on your side.
We take content off your desk.
Strategy, copywriting, editing, formatting, distribution – all ticked off the list.
We fit right in
Hiring us is like having your own personal content department. We get into the groove of your projects without you having to oversee every detail.
Strategy at the core
We align content with your positioning, audience, and goals so every piece supports your bigger business story.
A whole team on call
Writers, editors, strategists, and specialists who’ve done this for hundreds of brands across industries. We bring the expertise; you get the traction.
Our pain-free content marketing process
Content shouldn’t stall your growth or sit unfinished in a Google Doc. We’ve built a process that keeps things moving, gets content live, and makes sure your brand shows up strong every time.
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Scope & needs
We figure out what’s required – website copywriting, email campaigns, LinkedIn posts, blogs, or the whole mix.
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Strategy & calendar
We design a strategy that sets direction: positioning, messaging, and a publishing plan.
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Writing & creation
Our senior writers turn ideas into beautifully written copy that feels completely on-brand.
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Design & assets
When your content needs backup, we create the visuals and assets that make it hit harder.
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Feedback
You review, we refine.
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Publish
Content goes live, scheduled, and ready to do its job, without you lifting a finger.
The relief of a working content engine.
“Abby is an absolute gem. Not only does she deliver fantastic content, but she's a genuinely kind person and so easy to work with. Her content strategy skills, dedication, and prompt delivery of projects make working with her such a great experience. Highly recommend Abby and The Content Lab for all of your content needs!”
-Ashley Blaesing, Friday Marketing 
"I love working with Abby! She has such a sunny disposition and is so easy to work with! Writing isn't my strength and the thought of having to come up with content for my site as well as my clients site is extremely daunting. With Abby, she takes care of everything. My clients love their results. Abby has a quick turnaround, I never have to ask her how a project is coming along, she is always on time...if not early. I use her for every project that comes in. She makes my life so much easier. I would recommend her to anyone looking for content for their website, blogs or articles for publishers. She is amazing! Thanks Abby!"
-Susan Smith, Just For Contractors 
“When I needed help writing content for client sites, their blogs, and my own, I thought immediately of Abby Wood. I’ve known Abby for over 4 years and as a fellow agency owner, content guru, and collaborator. I’ve been impressed with her ability to take rough notes and turn them into quality content. She has been phenomenal with keeping me on track and delivering on our client’s content calendars. Abby wood and the Content Lab would be a valuable asset to any team.”
-Tracy O’Shaughnessy, Branding & Beyond 
When I needed someone to take over the task of content development for our business as well as for our client projects Abby delivered! I’ve had the pleasure of working with Abby for almost two years now and have collaborated on several client projects as well as internal blog, website and article writing for Motorhead Digital.
I was especially impressed by Abby’s ability to ask the right questions and understand our business as well as our customers' businesses so she could effectively write content that conveyed our message as well our clients'.
Sometimes it’s the small things that make a big difference. With Abby, I knew I would not have to worry because she will always deliver. After my experience, Abby has earned my highest recommendation.
-Barry Alt, Motorhead Digital 
"When I need content written for myself or a client project I turn to Content Lab. Abby is a pleasure to work with and consistently delivers prior to deadlines. She has proven to be an invaluable asset to my agency, and I highly recommend her."
-Pam Haskell, Chili Pepper Design 
