Small team, big impact!
We understand what it’s like to be the underdog.
We make a conscious effort to do good (beyond creating wonderfully unique and engaging content) by supporting others in whatever way we can.
As a team, we’re committed to expanding the positive impact we can have on the world by giving back to worthy causes, both locally and further afield.
How we’ve helped so far…
Doing good is a lifelong journey – and we hope you’re strapped in, because we’re about to go on quite the ride.
Our humble content writing agency may be little, but that doesn’t mean our impact on the world can’t be huge!
Here are some of the ways we’ve already helped people and organisations around the world. We’re super excited to continue to do good in as many ways as possible!
Mentoring digital agency owners at uGurus & WorkElevation
Our founder Abby Wood puts her years of industry experience and expertise to good use in a big way.
Abby is a dedicated mentor at WorkElevation (previously UGURUS), where she gets to help freelancers, web designers, and digital agency owners find their professional footing, navigate the industry, and grow their businesses in a way that feels right to them.
Delivering pro bono website text to worthy causes
In a digitalised world, content holds serious power. Unfortunately, it’s often the organisations that need expertly-crafted content the most who can’t afford it.
So, why not use our valuable skills to do good? Each year, we gift a worthy cause of our choosing with a professionally-written and optimised website to help boost their online visibility, so they can keep doing their amazing, necessary work.
In 2022, we wrote a fresh website for a local non-profit that supports the children’s ward in University Hospital Waterford so they can expand their reach, raise awareness, and ultimately raise more funds for the children of South East Ireland.
Adopting a seal from Seal Rescue Ireland
As avid lovers of animals and all things floof, it’s not lost on us how on-brand it is for The Content Lab to adopt a seal.
But as writers, we’re acutely aware of the power of words. That’s why we’re so passionate about helping our adorable little animal friends who don’t have a voice.
Our team visited the seal sanctuary, got to see how they take care of the seals and protect their population, fed them smelly fish, and were lucky enough to adopt our very own bebe, aptly named Barn Owl. <3
Working with The Admin Bar
Community is such a huge part of the online space, and we love being part of The Admin Bar community on Facebook.
Our team is actively engaging with the TAB group, giving and receiving sage advice from people who are experts in their niche.
But we don’t just have a lot to learn from this group, we also provide informative (and fun!) guest blogs every month for The Admin Bar blog – you should check them out!
Supporting
non-profits and people in need
While we may not be a massive global conglomerate capable of donating large sums to charity, we can still make a big difference with smaller efforts and heartfelt intentions.
To support and empower people around the world, we’ve partnered with Kiva, an organisation that allows you to contribute what you can to various loans posted by communities and individuals who need financial help to reach their goals.
From helping a woman in Jordan afford to study her Bachelors in English to helping a family in Vietnam install a clean water system, we’re delighted to have helped them on their journeys in some small way.
To see our latest funded projects, check out our Kiva profile.
BRANDING & CONTENT MARKETING SERVICES
...and we can help you too!
We’re a boutique content consultancy for authority brands that need direction.
Our team of brand strategists audit what’s there, create what isn’t, refine your voice, and train your team – so staying on-brand doesn’t depend on you.
From your LinkedIn profile to your website’s home page, every word ties back to strategy. Every sentence sounds like you. Every message hits home.
