Prospects confused? Talent unconvinced? That’s a branding problem.
Potential clients shouldn’t need three calls to understand what you do. Employees shouldn’t be describing the company ten different ways. And yet, that’s the reality when your positioning and messaging don’t match where your company is really at. Without a strong brand foundation, the right clients miss you, the wrong ones waste your time, and talent doesn’t see why they should join. Our branding services fix all that, and fix it for good.
The sooner you align your message, the faster you grow..
Our brand strategists bring out the best in your company.
We give your company a brand messaging foundation that works everywhere – with customers, investors, and future employees. Positioning that makes sense. Designs people remember. Values that actually mean something. And messaging that feels authentic. The outcome? Growth powered by a brand that’s clear, confident, and impossible to confuse with anyone else.
- Brand identity design
- Brand design guidelines
- Buyer persona development
- Brand archetype definition
- Brand promise, mission, vision, values, and UVP statements
- Messaging + tagline options
- Voice/tone guide with samples
One brand voice, across every hand that writes for you.
Why high-growth companies come to us for branding.
Because we’ve done this before. A lot.
One small-but-strong team. Hundreds of brands transformed. 16+ years in the game.
Strategic grounding
We start with research and insight, so your brand isn’t based on facts, rather than just gut feelings (though there is a bit of that).
Built for action
Your positioning feeds into tools your whole team can use to stay on-brand – messaging banks, taglines, value props, and more.
Full-team alignment
Branding only works if everyone’s on the same page from sales to marketing to leadership. We make sure they are.
Our company branding framework
By the end, you’ll have positioning you believe in, messages that land, and a branding system your whole team can use to stay aligned.
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Discovery
We gather your goals, challenges, and current market position.
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Audience & personas
We define who you need to reach, what they value, and how to connect with them.
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Competitor & category analysis
We identify how others are positioned and what space only you can own.
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Voice & tone principles
We define how your company should sound so it stays authentic, consistent, and on-brand.
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Mission, vision & values
We write statements that attract both the right customers and the right employees.
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Brand messaging system
From taglines to proof points, we design language guidelines that scale across your website, campaigns, decks, and recruiting.
Brands we’ve branded (and rebranded).
“Abby is an absolute gem. Not only does she deliver fantastic content, but she's a genuinely kind person and so easy to work with. Her content strategy skills, dedication, and prompt delivery of projects make working with her such a great experience. Highly recommend Abby and The Content Lab for all of your content needs!”
-Ashley Blaesing, Friday Marketing 
"I love working with Abby! She has such a sunny disposition and is so easy to work with! Writing isn't my strength and the thought of having to come up with content for my site as well as my clients site is extremely daunting. With Abby, she takes care of everything. My clients love their results. Abby has a quick turnaround, I never have to ask her how a project is coming along, she is always on time...if not early. I use her for every project that comes in. She makes my life so much easier. I would recommend her to anyone looking for content for their website, blogs or articles for publishers. She is amazing! Thanks Abby!"
-Susan Smith, Just For Contractors 
“When I needed help writing content for client sites, their blogs, and my own, I thought immediately of Abby Wood. I’ve known Abby for over 4 years and as a fellow agency owner, content guru, and collaborator. I’ve been impressed with her ability to take rough notes and turn them into quality content. She has been phenomenal with keeping me on track and delivering on our client’s content calendars. Abby wood and the Content Lab would be a valuable asset to any team.”
-Tracy O’Shaughnessy, Branding & Beyond 
When I needed someone to take over the task of content development for our business as well as for our client projects Abby delivered! I’ve had the pleasure of working with Abby for almost two years now and have collaborated on several client projects as well as internal blog, website and article writing for Motorhead Digital.
I was especially impressed by Abby’s ability to ask the right questions and understand our business as well as our customers' businesses so she could effectively write content that conveyed our message as well our clients'.
Sometimes it’s the small things that make a big difference. With Abby, I knew I would not have to worry because she will always deliver. After my experience, Abby has earned my highest recommendation.
-Barry Alt, Motorhead Digital 
"When I need content written for myself or a client project I turn to Content Lab. Abby is a pleasure to work with and consistently delivers prior to deadlines. She has proven to be an invaluable asset to my agency, and I highly recommend her."
-Pam Haskell, Chili Pepper Design 
