Disjointed content makes strong brands weaker.
Your content used to say and do all the right things, but years of quick fixes and one-off campaigns have created a Franken-brand: scattered tone, tired pages. Your website sounds different to your socials, your team pitches in different directions, and no one’s sure what “on-brand” even means anymore. That kind of mess slows down your next level of growth. Let our experienced content strategists step in to straighten it all out.
Make big calls easier with a content consultant on call.
Content audits, strategy, training, consulting services – take your pick.
Some clients come to us for a content audit; so they can see what’s working, what isn’t, and quick fixes. Others need a long-term content strategy, custom training to upskill staff, or monthly consulting for on-demand advice. Each service stands on its own, or we can combine them into one bigger content reset. You choose the entry point, but no matter how you plug us in, the goals are the same: less wasted time, faster approvals, and a team that knows exactly how to create content that reflects the brand.
- Content audits with specific fixes
- Long-term content strategy for all channels
- Custom content training workshops for founders/teams
- Templates: briefs, outlines, and review checklists
- AI prompts + guidelines
- On-demand content consulting
Legacy content cleaned. Teams trained. Strategy set.
Content strategists you can borrow tomorrow.
We embed like part of your team.
You stay in control, while we take the pressure off.
Thorough audits, clear strategy
We don’t just say “your content needs work.” We rank fixes, write samples, and point out exactly what needs to change to make your content do its job.
Custom content workshops
We upskill writers, reviewers, and leaders so everyone knows what good content looks like – and how to keep it on-brand, especially if they’re using AI.
Consulting on tap
Got a tricky pitch deck, campaign, or repositioning question? We’re here for the complex stuff too; consulting that gives you quick answers without the overhead of a full-time hire.
Our content consulting & training process
We’ve seen too many content strategies that look great in theory but fall apart in practice. Over the past 16+ years, we’ve designed a process that’s actionable, trainable, and sustainable.
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Content audit
We review your current content and processes to see what’s strong, what’s messy, and what’s missing.
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Content strategy
We build a roadmap that covers positioning, messaging, workflows, and publishing plans.
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Team training
We run hands-on workshops to improve writing skills, streamline reviews, and make sure your team has shared standards.
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Content consulting
Optional ongoing support – from content reviews to repositioning – so you always have a specialist in your corner.
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Done-with-you
We can work closely with your team to co-execute your content strategy.
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Done-for-you
We put all our plans into action ourselves, without you or your team typing a single word.
The difference we make.
“Abby is an absolute gem. Not only does she deliver fantastic content, but she's a genuinely kind person and so easy to work with. Her content strategy skills, dedication, and prompt delivery of projects make working with her such a great experience. Highly recommend Abby and The Content Lab for all of your content needs!”
-Ashley Blaesing, Friday Marketing 
"I love working with Abby! She has such a sunny disposition and is so easy to work with! Writing isn't my strength and the thought of having to come up with content for my site as well as my clients site is extremely daunting. With Abby, she takes care of everything. My clients love their results. Abby has a quick turnaround, I never have to ask her how a project is coming along, she is always on time...if not early. I use her for every project that comes in. She makes my life so much easier. I would recommend her to anyone looking for content for their website, blogs or articles for publishers. She is amazing! Thanks Abby!"
-Susan Smith, Just For Contractors 
“When I needed help writing content for client sites, their blogs, and my own, I thought immediately of Abby Wood. I’ve known Abby for over 4 years and as a fellow agency owner, content guru, and collaborator. I’ve been impressed with her ability to take rough notes and turn them into quality content. She has been phenomenal with keeping me on track and delivering on our client’s content calendars. Abby wood and the Content Lab would be a valuable asset to any team.”
-Tracy O’Shaughnessy, Branding & Beyond 
When I needed someone to take over the task of content development for our business as well as for our client projects Abby delivered! I’ve had the pleasure of working with Abby for almost two years now and have collaborated on several client projects as well as internal blog, website and article writing for Motorhead Digital.
I was especially impressed by Abby’s ability to ask the right questions and understand our business as well as our customers' businesses so she could effectively write content that conveyed our message as well our clients'.
Sometimes it’s the small things that make a big difference. With Abby, I knew I would not have to worry because she will always deliver. After my experience, Abby has earned my highest recommendation.
-Barry Alt, Motorhead Digital 
"When I need content written for myself or a client project I turn to Content Lab. Abby is a pleasure to work with and consistently delivers prior to deadlines. She has proven to be an invaluable asset to my agency, and I highly recommend her."
-Pam Haskell, Chili Pepper Design 
