You’ve done the work. Now your personal brand needs to catch up.
Your notes app is stacked, your takes are strong, and your unique point of view regularly gets heads nodding. The problem? Your personal brand hasn’t caught up with the level of influence you actually have. So instead of being seen as the thought leader in your space, opportunities go to people with half your experience but twice your visibility. A stronger personal brand changes that for good.
Ready for bigger stages? Your personal brand needs to step up with you.
Personal branding that gives founders and thought leaders a voice people follow.
When people see you online, they should get it straight away. Who you are. What you stand for. Why you’re the one to listen to, recommend, and book for gigs. That level of recognition can only come from deliberate positioning, a clear story, and a voice no one else can fake. And that’s exactly what we build with you. An online presence and persona that leaves out the waffle, claims the right space, and opens up more opportunities to spread your ideas far and wide.
- Founder, CEO & leadership branding
- Personal branding for thought leaders
- Brand positioning & differentiation
- Audience mapping
- Tone-of-voice guidelines
- Core values development
- Key messages: one-liner, elevator, short/long bio
- Mini story bank (origin, wins, beliefs, lessons)
Stop being industry-known. Start being industry-recognised.
Why work with our personal brand consultants?
No copy-paste branding, ever.
Tap into 16+ years of writing & branding expertise to develop a position no one else can steal.
Strategy-first
We define where you stand in the market, what makes you different, and how it feeds the bigger business story.
Thought leadership
We draw out your experience, lessons, and values, then frame them in a way that connects instantly with the right people.
Scalable across teams
When the whole C-suite is aligned, you’ve got a team of leaders reinforcing the same message in every room.
Our personal branding framework
Our process gives you a system for positioning yourself, plus all the tools to keep it consistent long after we’re done.
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Discovery
We clarify your goals, challenges, and the perception gaps you need to close.
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Market lens
We define who you’re speaking to, what they want from you, and how to stand apart.
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Story architecture
We create your positioning statements, core values, bios, one-liners, and story bank.
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Voice principles
We define how you should sound – and how not to.
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Leadership rollout
We adapt the framework across your exec team if you’ve got one, so every leader shares the same message.
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Personal brand foundation
You leave with a complete set of personal branding guidelines that keeps you (and your writers) in check.
Results from leaders like you.
“Abby is an absolute gem. Not only does she deliver fantastic content, but she's a genuinely kind person and so easy to work with. Her content strategy skills, dedication, and prompt delivery of projects make working with her such a great experience. Highly recommend Abby and The Content Lab for all of your content needs!”
-Ashley Blaesing, Friday Marketing 
"I love working with Abby! She has such a sunny disposition and is so easy to work with! Writing isn't my strength and the thought of having to come up with content for my site as well as my clients site is extremely daunting. With Abby, she takes care of everything. My clients love their results. Abby has a quick turnaround, I never have to ask her how a project is coming along, she is always on time...if not early. I use her for every project that comes in. She makes my life so much easier. I would recommend her to anyone looking for content for their website, blogs or articles for publishers. She is amazing! Thanks Abby!"
-Susan Smith, Just For Contractors 
“When I needed help writing content for client sites, their blogs, and my own, I thought immediately of Abby Wood. I’ve known Abby for over 4 years and as a fellow agency owner, content guru, and collaborator. I’ve been impressed with her ability to take rough notes and turn them into quality content. She has been phenomenal with keeping me on track and delivering on our client’s content calendars. Abby wood and the Content Lab would be a valuable asset to any team.”
-Tracy O’Shaughnessy, Branding & Beyond 
When I needed someone to take over the task of content development for our business as well as for our client projects Abby delivered! I’ve had the pleasure of working with Abby for almost two years now and have collaborated on several client projects as well as internal blog, website and article writing for Motorhead Digital.
I was especially impressed by Abby’s ability to ask the right questions and understand our business as well as our customers' businesses so she could effectively write content that conveyed our message as well our clients'.
Sometimes it’s the small things that make a big difference. With Abby, I knew I would not have to worry because she will always deliver. After my experience, Abby has earned my highest recommendation.
-Barry Alt, Motorhead Digital 
"When I need content written for myself or a client project I turn to Content Lab. Abby is a pleasure to work with and consistently delivers prior to deadlines. She has proven to be an invaluable asset to my agency, and I highly recommend her."
-Pam Haskell, Chili Pepper Design 
