Without thought leadership content, PR opportunities will pass you by.
You’ve got the expertise. The point of view. The track record. What you don’t have? The hours in the day to pitch podcasts, chase journalists, or draft that thought-leadership piece that’s been on your to-do list for six months. Meanwhile, your competition looks louder, clearer, and easier to book. It’s frustrating, and it costs credibility every time someone Googles your name and comes up empty. That’s the perfect time to plug us in. Your notes app is stacked, your takes are strong, and your unique point of view regularly gets heads nodding. The problem? Your personal brand hasn’t caught up with the level of influence you actually have. So instead of being seen as the thought leader in your space, opportunities go to people with half your experience but twice your visibility. A stronger personal brand changes that for good.
Visibility is the strategy. Authority is the result.
Authority building for leaders who should be on stage, not on the sidelines.
We refine your profiles, shape your thought-leadership angles, and take on all of the outreach to land you in podcasts, guest articles, press, and panels. But we don’t stop there. Aside from pitching, we also create the supporting assets you need – from speaker decks to video scripts, podcast development, and even book ghostwriting – so when the spotlight lands on you, you’ve got everything you need to deliver.
- Target list for podcasts, panels, guest articles, events, and press
- Outreach emails and follow-ups
- Talk topics, outlines, and speaker notes
- Deck content and design
- Video scripts, podcast development, and book ghostwriting
Get seen where decisions are made.
Why hire us for thought leadership & PR services?
A whole team behind your brand
From bio rewrites to podcast pitches – we handle the whole authority pipeline.
Positioning you can own
We start with your personal brand, then craft thought-leadership content, and talk topics that put your name on the right lists.
Visibility you don’t chase
Instead of hustling for opportunities, we bring them to you; podcasts, guest articles, panels, interviews, and more.
Team-wide authority
For founders, we extend the same system to your leadership team, so it’s not just the founder in the spotlight but a whole team of voices reinforcing your brand.
How authority building works
Our done-for-you process makes you discoverable, quotable, and in demand without adding another job to your list.
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Discovery & goals
We define what authority looks like for you – speaking slots, press coverage, inbound leads, or all of the above.
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Profile & content audit
We make sure your bios, LinkedIn, and existing assets support the authority you want to project.
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Thought-leadership strategy
We map out talk topics, angles, and storylines that match where you want to be seen.
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Outreach & pitching
We handle the research, target lists, and outreach to land you in podcasts, guest articles, interviews, and panels.
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Content creation
We write the bios, pitch decks, speaker notes, and thought-leadership content to take your authority to the next level.
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Legacy projects
When you’re ready to go all in, we build high-impact assets: course creation, podcast development, and book ghostwriting.
What other thought leaders say about us.
“Abby is an absolute gem. Not only does she deliver fantastic content, but she's a genuinely kind person and so easy to work with. Her content strategy skills, dedication, and prompt delivery of projects make working with her such a great experience. Highly recommend Abby and The Content Lab for all of your content needs!”
-Ashley Blaesing, Friday Marketing 
"I love working with Abby! She has such a sunny disposition and is so easy to work with! Writing isn't my strength and the thought of having to come up with content for my site as well as my clients site is extremely daunting. With Abby, she takes care of everything. My clients love their results. Abby has a quick turnaround, I never have to ask her how a project is coming along, she is always on time...if not early. I use her for every project that comes in. She makes my life so much easier. I would recommend her to anyone looking for content for their website, blogs or articles for publishers. She is amazing! Thanks Abby!"
-Susan Smith, Just For Contractors 
“When I needed help writing content for client sites, their blogs, and my own, I thought immediately of Abby Wood. I’ve known Abby for over 4 years and as a fellow agency owner, content guru, and collaborator. I’ve been impressed with her ability to take rough notes and turn them into quality content. She has been phenomenal with keeping me on track and delivering on our client’s content calendars. Abby wood and the Content Lab would be a valuable asset to any team.”
-Tracy O’Shaughnessy, Branding & Beyond 
When I needed someone to take over the task of content development for our business as well as for our client projects Abby delivered! I’ve had the pleasure of working with Abby for almost two years now and have collaborated on several client projects as well as internal blog, website and article writing for Motorhead Digital.
I was especially impressed by Abby’s ability to ask the right questions and understand our business as well as our customers' businesses so she could effectively write content that conveyed our message as well our clients'.
Sometimes it’s the small things that make a big difference. With Abby, I knew I would not have to worry because she will always deliver. After my experience, Abby has earned my highest recommendation.
-Barry Alt, Motorhead Digital 
"When I need content written for myself or a client project I turn to Content Lab. Abby is a pleasure to work with and consistently delivers prior to deadlines. She has proven to be an invaluable asset to my agency, and I highly recommend her."
-Pam Haskell, Chili Pepper Design 
