So, you want to start a successful fitness blog. Or, maybe you’re wondering how to promote your fitness business and attract some potential clients? Either way, you’ve come to the right place!
Social media and short-form content are having a moment, but don’t forget that blogging can still be one of the most effective fitness marketing strategies at your disposal. In fact, did you know that companies that write blogs regularly produce an average of 67% more leads every month?
Blogging is a great—if sometimes overlooked—way to share your fitness knowledge with the world. In this blog, we’ll share how to start a successful fitness blog in 6 simple steps. Before you know it, you’ll have a blog that draws people to your content like gym bros to protein powder!
1. Find your fitness blog niche
Like in any industry, to find your groove in this space, you have to decide what your fitness niche is. You don’t need to go super specific here, but have a think about what interests you about your area of fitness.
Maybe you’re passionate about healthy eating and want to share some of your favourite tasty recipes. Or, maybe you’re a long-distance running fanatic and want to share tips on how to train for marathons.
Whatever your fitness interests are, there’s an audience out there looking to learn more about it. So, find a specific niche you’re excited to write about, and that passion will come through in your blog content. The readers will come in time.
2. Find out what people are searching for
Speaking of the readers, keep their interests in mind when you’re building your blog, too. To write the most effective content for your fitness business, you’ll need to combine what you want to write about with what your target audience is searching for.
Not sure where to begin? Do some keyword research.
You don’t have to be an expert at search engine optimization (SEO) to do this, but some basic research into what your audience is looking for will give you a few ideas.
Finding out what your audience wants to see will not only help you write relevant blog posts, it’ll give you a major leg up in search engine results too.
3. Create a catchy headline
You now know what you want to write about and have solid keyword research under your belt. Great! Now it’s time to stretch out those fingers, warm up those creative muscles—and start putting words on the page!
A great place to start is with your headline. It’s the first thing people will see before they decide to click on your blog, so having a good hook is essential to get people reading. Here’s a few tips to keep in mind:
- Less is more: A good headline should be relatively short, generally between 50-70 characters. You don’t want to make your title so long that it gets cut off in the search engine results page.
- Use numbers if possible: This isn’t a must for every blog title you write, but people seem to love reading ‘listicle’ style blog posts with numbers in the headline—á la this very blog that you’re reading. Research has shown that blog posts with numbers in the title can drive up to 15% more clicks.
- Include keywords: Search engines like Google will scan your blog posts for keywords that match user’s search queries. Your headline is prime real estate for your primary keywords—putting them right where search engines will see them first.
For example, let’s say you’re writing a blog about personal training sessions. Something like “10 Ways to Get the Most out of Your Personal Training Sessions” will probably work better than “What Makes My Personal Training Sessions the Best and Why You Should Join”. The first one is clear, concise, includes a number, and contains a relevant keyword. I can’t see many people wanting to click on the second one. 😅
But remember, as important as your headline is, try not to overthink it, or you could end up spending more time perfecting the headline than you do writing the actual blog! Now, drop and give me 1500 words!
4. Check up on your competitors
Competition is just a fact of life in the fitness industry. When you’re starting up a fitness blog, it can help to see what other fitness brands or bloggers are up to.
Now, nobody’s saying you should look at what your competitors are doing and copy them word for word. Plagiarism isn’t a good look on anyone. Instead, head over to other health and fitness blogs and check out things like:
- What topics they’re covering
- What kind of tone they’re using
- Who their target audience is
- How the audience is responding to their content
Not only could this give you inspiration to create your own fitness blogs around the same topics, but you might also spot gaps in their content that you could address in your own. Plus, it’ll give you insight into whether there are any trends happening in the fitness industry that you should jump on.
5. Share on your social media
We all know social media is a must for promoting any kind of business these days. Chances are you’ve already made good use of your social media platforms for your business. Now, it’s just a matter of making them work a little harder.
Use your social media to boost your blog post’s visibility. Some people who follow your business on social media may not know you even have a blog. Here are a few ways you can spread the word on social:
- Create an announcement post to catch people’s eye and get them excited about your new blog post.
- Share strategically-selected bits of your blog as social posts, tailored to each platform you post on.
- Pop the main points of your blog into a carousel of images and let people swipe through them.
Use relevant keywords and hashtags where possible, and don’t forget to include a link to the blog itself whenever you post about it, and encourage your followers to read more!
Not only is this a perfect way to tell your current followers about your latest blog, but it also enables them to share it with their friends and attract organic traffic to your content.
And remember, every new and existing follower is a potential customer, too. Your next blog could be the one that wins you their business!
6. Repurpose your existing content
Okay, you’ve come up with some solid blog ideas and have even written your first fitness blog or two. Congratulations! But what happens if you can’t seem to think of new blog ideas?
Too busy for brainstorming sessions right now? No problem. That’s where repurposing your content comes in. And this isn’t exclusive to blog posts—it can be used for any type of content you create.
Repurposing your content is a simple and effective way to give existing content a new lease on life. And it can be as easy as turning that Instagram reel you made a while back about a delicious macro-friendly recipe into your next blog post.
As your blogging continues, you can repurpose these posts, too. For example, take a high-performing blog post and turn it into an ebook, a video, or a podcast. The possibilities are endless!
Bonus step: Track your progress
Fitness is all about making progress toward your goals over time. The same goes for your fitness blog. To find out if your blogging efforts have been delivering the results you want, you need to track its performance.
Whatever progress means to you and your business, pinpoint a few key performance indicators (KPIs) that align with your goals. KPIs can include anything from getting more followers, likes, and shares on your blog to attracting more website visitors and increasing your conversions.
Tools like Google Analytics and the analytics features in Meta and X make it easy to track your KPIs. You can even get a monthly report to see how things are looking.
Is your blog driving the results you’d hoped for? Great! Keep up the good work. If not, you can use the insights you can from your analytics to tweak your strategy. Reassess regularly and adjust your approach as needed to reach your goals.
And there you have it! If you follow these tips, you’ll be well on your way to creating a fitness blog that’ll get gains to rival any gym rat.
Ready to get your fitness blog off the ground?
Now you’ve got a great foundation for your fitness blog. But do you need more help (or just want the pros to handle it for you?)
We’re always ready to flex our writing muscles and do the heavy lifting (get it?) required to make your fitness blogs the best they can be. Our team of word wizards can help with everything from content strategy to blog writing and everything in between.
Get in touch today, and let’s work out a fitness blog content strategy that works for you.
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