THE CONTENT CHALLENGE
Lir Chocolates, an Irish favourite known for deliciously luxurious treats, faced a bit of a brand messaging puzzle. They wanted to attract a slightly younger crowd while keeping their current customers happy – no easy feat! They needed a way to claim their spot in a market chock-full of competitors, refresh their brand messaging without losing their unique heritage, and shift perceptions from “fancy gift-only chocolates” to a tasty everyday indulgence. After many a chocolate sampling, we knew we were ready for the challenge.
WE HELPED LIR CHOCOLATES WITH
- User Focus Groups
- Audience Personas
- Brand Archetypes
- Core Brand Themes
- UVP, Mission, Vision & Values Statements
- Tone-of-Voice Guidelines
- Brand Messaging Samples
THE RESULTS
Here is what we helped Lir Chocolates achieve:
- New Brand Messaging Foundation created
- Audience personas developed
- Brand archetypes and themes refined
- Mission, vision, values, and UVP written
- Tone-of-voice rules created
- Fresher messaging that still felt like Lir
GET A TASTE OF OUR CONTENT WORK
Brand Messaging Foundation
- Brand Archetypes
- New Tag Lines
- Customer Personas
- Brand Concepts
- New Branding Ad Examples
- Social Media Updates
Done winging it with your brand messaging?
No more Franken-copy. Our Brand Messaging Foundations give you clear, confident direction – so you (and your team) know exactly what to say and how to say it.
