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Lir Chocolates

The brand messaging makeover Lir needed to charm new chocoholics without losing loyal fans.

THE CONTENT CHALLENGE

Lir Chocolates, an Irish favourite known for deliciously luxurious treats, faced a bit of a brand messaging puzzle. They wanted to attract a slightly younger crowd while keeping their current customers happy – no easy feat! They needed a way to claim their spot in a market chock-full of competitors, refresh their brand messaging without losing their unique heritage, and shift perceptions from “fancy gift-only chocolates” to a tasty everyday indulgence. After many a chocolate sampling, we knew we were ready for the challenge.

THE CONTENT SOLUTION

Our writers came up with Lir’s new Brand Messaging Foundation, complete with audience personas, brand archetypes, core themes, tone-of-voice rules, and brand statements (mission, vision, values, UVP, etc.). We also included sample social posts, product descriptions, and website copy to show their new voice in action! Now, anyone writing for Lir knows exactly how to sound, what to say, and how to stay true to the brand. Mission accomplished!

WE HELPED LIR CHOCOLATES WITH

 

  • User Focus Groups

  • Audience Personas

  • Brand Archetypes

  • Core Brand Themes

  • UVP, Mission, Vision & Values Statements

  • Tone-of-Voice Guidelines

  • Brand Messaging Samples

GET A TASTE OF OUR CONTENT WORK

Brand Messaging Foundation

  • Brand Archetypes
  • New Tag Lines
  • Customer Personas
  • Brand Concepts
  • New Branding Ad Examples
  • Social Media Updates
CHECK OUT THE FULL BRAND MESSAGING DOC

Done winging it with your brand messaging?

No more Franken-copy. Our Brand Messaging Foundations give you clear, confident direction – so you (and your team) know exactly what to say and how to say it.

LET’S WORK TOGETHER!