Strong Roots Web Design

Empathy-first website copy to help Sarah’s therapist clients connect with the right people.

Watch their Content Lab review!

“The Content Lab produces wonderful content. It's AI-free, original, high-quality. They really listen to you and listen to what is important to you. They do their research. They're very detail-oriented and they're great at taking feedback. So, it is just an easy choice.”

THE CONTENT CHALLENGE

Sarah builds sites for counsellors and psychologists. Their words must be clinically accurate, trauma-aware, and deeply human. After cycling through freelancers and even hiring an in-house writer, first drafts still missed the mark and revisions stole billable hours. Content bottlenecks delayed launches and stressed everyone out. She needed copy her clients could trust – and a partner who could keep projects on schedule.

THE CONTENT SOLUTION

TCL became Sarah’s remote content department. We interview her clients, research each speciality, and deliver AI-free drafts that nail tone on the first pass. Our project tracker lets her oversee multiple launches while we handle feedback fast. The result? Confident clinicians, calmer timelines, no more content bottlenecks.

WE HELP STRONG ROOTS WEB DESIGN WITH

  • Website Copywriting

     

  • SEO Keyword Research

OUR COPYWRITERS IN ACTION FOR STRONG ROOTS WEB DESIGN

Need copy that treats sensitive topics with care?

Swap stress for first-draft perfection – just like Sarah did.

35 (New!) Brand Archetypes to Nail Your Client’s Voice

The old archetype list? Too vague. Not every brand fits neatly into “The Hero” or “The Rebel.” So we rewrote them, added 23 fresh takes, and made voice strategy easier. From the “Caring Grandpa in the Shed” to the “Nostalgic Nerd”, this isn’t your typical branding guide (and that’s kind of the point.)

Inside you’ll find:

  • Clear steps to help clients figure out who the heck they are
  • Tips to embody their archetype across their content
  • Editing advice to keep their voice consistent
  • A full breakdown of each archetype (12 classic + 23 of our own)

Download it now and make “what’s your brand voice?” a 10-minute convo instead of a 6-week existential crisis.