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THE CONTENT LIBRARY

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All
  • All
  • Agency Insights
  • Blogging
  • Content Accessibility
  • Content Marketing
  • Content Podcasts
  • Content Strategy 101
  • Copywriting
  • Email Marketing
  • Opinions
  • SEO
  • Social Media Marketing
Copywriting

Website Copywriting Tips & 8 Common Mistakes To Avoid

Struggling to write good website copy? Need some tips to avoid common website copywriting mistakes? Learn how to write websites from our copywriter, Ciara.
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Ciara Meagher
Content Marketing

How To Create A Brand Voice And Write In It

Be consistent and engaging with a brand voice that reflects your company values & is accessible to your customers. Attract customers with your brand voice.
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Kelli Cleary
Copywriting

How To Bake A Content Cake: Our Recipe For Delicious Copywriting That Converts

In this how-to, Ciara covers all the essential ingredients you need to whip up a delicious piece of content.
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Ciara Meagher

35 (New!) Brand Archetypes to Nail Your Client’s Voice

The old archetype list? Too vague. Not every brand fits neatly into “The Hero” or “The Rebel.” So we rewrote them, added 23 fresh takes, and made voice strategy easier. From the “Caring Grandpa in the Shed” to the “Nostalgic Nerd”, this isn’t your typical branding guide (and that’s kind of the point.)

Inside you’ll find:

  • Clear steps to help clients figure out who the heck they are
  • Tips to embody their archetype across their content
  • Editing advice to keep their voice consistent
  • A full breakdown of each archetype (12 classic + 23 of our own)

Download it now and make “what’s your brand voice?” a 10-minute convo instead of a 6-week existential crisis.