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  • Agency Insights
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  • Content Marketing
  • Content Podcasts
  • Content Strategy 101
  • Copywriting
  • Email Marketing
  • Opinions
  • SEO
  • Social Media Marketing
Content Strategy 101: The content life cycle Content Strategy 101

Content Strategy 101: The Content Life Cycle

You’ve got content live on your site, you can forget about it and move onto the next thing right? WRONG. To stay number one, you ...
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Abby Wood

35 (New!) Brand Archetypes to Nail Your Client’s Voice

The old archetype list? Too vague. Not every brand fits neatly into “The Hero” or “The Rebel.” So we rewrote them, added 23 fresh takes, and made voice strategy easier. From the “Caring Grandpa in the Shed” to the “Nostalgic Nerd”, this isn’t your typical branding guide (and that’s kind of the point.)

Inside you’ll find:

  • Clear steps to help clients figure out who the heck they are
  • Tips to embody their archetype across their content
  • Editing advice to keep their voice consistent
  • A full breakdown of each archetype (12 classic + 23 of our own)

Download it now and make “what’s your brand voice?” a 10-minute convo instead of a 6-week existential crisis.