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All
  • All
  • Agency Insights
  • Blogging
  • Content Accessibility
  • Content Marketing
  • Content Podcasts
  • Content Strategy 101
  • Copywriting
  • Email Marketing
  • Opinions
  • SEO
  • Social Media Marketing
Content Marketing

The Power Of Showcasing Niche Expertise Through Content, Not Sales Calls

Email marketing is proven to have the best ROI of any marketing tactic. Here are the 5 steps to creating an email marketing strategy that ...
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Simone Smith
Content Strategy 101

How to Create a Successful Landing Page in 6 Simple Steps

Email marketing is proven to have the best ROI of any marketing tactic. Here are the 5 steps to creating an email marketing strategy that ...
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Simone Smith
Blogging

Travel Website Marketing Tips — How to Sell a Travel Experience Online

Email marketing is proven to have the best ROI of any marketing tactic. Here are the 5 steps to creating an email marketing strategy that ...
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Christina Prendergast

35 (New!) Brand Archetypes to Nail Your Client’s Voice

The old archetype list? Too vague. Not every brand fits neatly into “The Hero” or “The Rebel.” So we rewrote them, added 23 fresh takes, and made voice strategy easier. From the “Caring Grandpa in the Shed” to the “Nostalgic Nerd”, this isn’t your typical branding guide (and that’s kind of the point.)

Inside you’ll find:

  • Clear steps to help clients figure out who the heck they are
  • Tips to embody their archetype across their content
  • Editing advice to keep their voice consistent
  • A full breakdown of each archetype (12 classic + 23 of our own)

Download it now and make “what’s your brand voice?” a 10-minute convo instead of a 6-week existential crisis.