THE CONTENT LIBRARY

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  • Agency Insights
  • Blogging
  • Content Accessibility
  • Content Marketing
  • Content Podcasts
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All
  • All
  • Agency Insights
  • Blogging
  • Content Accessibility
  • Content Marketing
  • Content Podcasts
  • Content Strategy 101
  • Copywriting
  • Email Marketing
  • Opinions
  • SEO
  • Social Media Marketing
Content Accessibility

Content Writing Tips: Flowery Vocab – Does It Make You Sound Pro or Pompous?

Is your website copy filled with complex terms and vocabulary? Uncover why it’s better to write in plain, simple language. Expert content writing tips.
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Content Marketing

Our Fave Self-Editing Tools (And Why You Still Need An Editor)

Are you or your clients taking a DIY approach to web copywriting? Learn how to edit & proofread and get handy tips & tricks in ...
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Content Marketing

The Ultimate Tourist Trap? The Value of Content Marketing for Hotels

Are you or your clients taking a DIY approach to web copywriting? Learn how to edit & proofread and get handy tips & tricks in ...
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Agency Insights

Agency Owner Burnout: How Putting Yourself First Ultimately Benefits Your Clients

Without you there is no business! Learn why looking after yourself will benefit your clients in the long run. Stay on top of your work ...
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Content Marketing

How To Edit And Proofread Your Web Copy: An 11-Step Guide

Are you or your clients taking a DIY approach to web copywriting? Learn how to edit & proofread and get handy tips & tricks in ...
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Content Podcasts

The Content Playlist: Trailblazer FM – Beating Writer’s Block

The Content Playlist: Trailblazer FM – Beating Writer’s Block If you find yourself staring at the screen for hours on end? Are you overthinking your ...
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35 (New!) Brand Archetypes to Nail Your Client’s Voice

The old archetype list? Too vague. Not every brand fits neatly into “The Hero” or “The Rebel.” So we rewrote them, added 23 fresh takes, and made voice strategy easier. From the “Caring Grandpa in the Shed” to the “Nostalgic Nerd”, this isn’t your typical branding guide (and that’s kind of the point.)

Inside you’ll find:

  • Clear steps to help clients figure out who the heck they are
  • Tips to embody their archetype across their content
  • Editing advice to keep their voice consistent
  • A full breakdown of each archetype (12 classic + 23 of our own)

Download it now and make “what’s your brand voice?” a 10-minute convo instead of a 6-week existential crisis.