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THE CONTENT LIBRARY

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All
  • All
  • Agency Insights
  • Blogging
  • Content Accessibility
  • Content Marketing
  • Content Podcasts
  • Content Strategy 101
  • Copywriting
  • Email Marketing
  • Opinions
  • SEO
  • Social Media Marketing
Blogging

How We Write Lead Generation Copy That Attracts Qualified Leads

Get better leads with tight, targeted copy. A content writer’s advice on writing lead generation copy that attracts qualified leads for your sales funnel.
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Kelli Cleary
Blogging

What Does a Copy Editor Do, and Why Do You Need One?

Discover what a copy editor does, the difference between copy editing & proofreading, and how a professional copy editing service can help you & your ...
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Mia Leigh Vance
Agency Insights

How To Hire A Copywriter That Rocks! (And Avoid One That Sucks)

Learn how to hire a copywriter that will work with you to produce content that gets you the leads you need to succeed!
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Abby Wood
Agency Insights

Money Talks: How Much Does A Copywriter Cost?

Learn how much a copywriter should cost and what kind of copywriter you should hire for your team's budget & needs.
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Eithne MacSweeny
Blogging

Shine On You Crazy Diamond: How to Build Brand Awareness through Personality-Driven Content

Thinking of new ways to boost brand awareness online for your digital agency? Find out how writing personality-driven content can grow your business in no ...
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Eithne MacSweeny

35 (New!) Brand Archetypes to Nail Your Client’s Voice

The old archetype list? Too vague. Not every brand fits neatly into “The Hero” or “The Rebel.” So we rewrote them, added 23 fresh takes, and made voice strategy easier. From the “Caring Grandpa in the Shed” to the “Nostalgic Nerd”, this isn’t your typical branding guide (and that’s kind of the point.)

Inside you’ll find:

  • Clear steps to help clients figure out who the heck they are
  • Tips to embody their archetype across their content
  • Editing advice to keep their voice consistent
  • A full breakdown of each archetype (12 classic + 23 of our own)

Download it now and make “what’s your brand voice?” a 10-minute convo instead of a 6-week existential crisis.