THE CONTENT LIBRARY

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All
  • All
  • Agency Insights
  • Blogging
  • Content Accessibility
  • Content Marketing
  • Content Podcasts
  • Content Strategy 101
  • Copywriting
  • Email Marketing
  • Opinions
  • SEO
  • Social Media Marketing
Content Accessibility

What You Need To Know About Web Accessibility For People With Parkinson’s

We should all strive to make the web a fun and accessible place for everybody - it would be unfair to exclude people from it ...
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Blogging

From Clickbait To Checkmate: How To Write An Engaging Blog Title Without Engaging Alarm Bells

Do you struggle with crafting the perfect title for your blogs or emails to hook your audience? Read our tips on how to write effective ...
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Content Marketing

The Ultimate Guide To Brand Voice And Tone For Digital Agencies

Need help finding your brand voice? Here's a guide to brand voice and tone, from our talented team of copywriters.
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Agency Insights

How To Onboard Staff Faster With An LMS

Learning management systems let you control the employee experience without requiring your heavy involvement. Here's our guide to choosing an LMS.
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Agency Insights

How To Sell Copywriting Services To Your Clients

Want to outsource copywriting and sell it to your clients as an additional service for your web design projects? Find out all you need to ...
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Content Accessibility

Accessibility Writing Tips: How To Write Content For People With Dyslexia

Creating content that is easy to understand for everyone is an essential part of owning a website. Here are our top tips to create dyslexia-friendly ...
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35 (New!) Brand Archetypes to Nail Your Client’s Voice

The old archetype list? Too vague. Not every brand fits neatly into “The Hero” or “The Rebel.” So we rewrote them, added 23 fresh takes, and made voice strategy easier. From the “Caring Grandpa in the Shed” to the “Nostalgic Nerd”, this isn’t your typical branding guide (and that’s kind of the point.)

Inside you’ll find:

  • Clear steps to help clients figure out who the heck they are
  • Tips to embody their archetype across their content
  • Editing advice to keep their voice consistent
  • A full breakdown of each archetype (12 classic + 23 of our own)

Download it now and make “what’s your brand voice?” a 10-minute convo instead of a 6-week existential crisis.