Brand messaging services that give your team (and AI!) tone of voice rules, examples, and prompts to keep content on-brand.

AI can only follow the guidance it’s given. We help you create better guidance by getting the foundations in place first.

Your Brand Voice Bible gives your team better material to feed into AI tools: positioning, audience notes, tone rules, example copy, no-go phrases, and prompts built around your real voice.

That means AI-assisted drafts can start closer to your brand instead of landing in generic business-speak and needing a full rewrite afterwards.

It won’t remove the need for human editing. We would never suggest that, partly because we have eyes and standards. But it can make AI a better starting point for your team.

If you want extra backup after that, our Brand Voice Guardianship retainer gives your team ongoing human review for AI-assisted drafts, so voice, claims, accuracy, and search value are checked before publishing.

Of course! We build AI prompt libraries into the Brand Voice Bible, we know how much that can help your team speed things up with the likes of ChatGPT and Claude.

Generic prompts give generic direction. Our prompts are written around your positioning, audience, voice rules, examples, and content standards, so AI has a better chance of producing a draft that feels much more on-brand from the start.

We can create prompts for things like:

• Website copy
• Blog posts
• Email campaigns
• Social posts
• Content repurposing
• Tone-of-voice checks
• Editing and rewriting
• First-draft guidance
• Reviewing AI-assisted content before publish

A Brand Voice Bible is a good fit when:

• You’re tired of saying, “This doesn’t sound like us”
• Your team has too many versions of the company pitch
• Your positioning feels like it needs work
• Your audience messaging needs tightening up
• Your content doesn’t show enough of what makes you different
• You’re using AI, but the drafts need too much work
• Your team needs better prompts, examples, and review rules
• You want your content to sound more specific, confident, and recognisable
• You need one guide for writing, prompting, editing, and approving content

It’s probably not the right fit when:

• You need a full visual rebrand
• You only want a few tagline ideas
• You want prompts without positioning, audience, or voice work
• You don’t want to involve the people who know the brand best
• You’re already completely happy with how your brand sounds everywhere

Don’t worry, we won’t leave you hanging. Once your Brand Voice Bible is ready, you can book a training presentation call with us.

We’ll walk your team through the guide, explain the voice rules, show how to use the AI prompts, and talk through how to apply it when writing, reviewing, editing, briefing, or approving content.

The guide only works if people know how to use it. Revolutionary, we know.

Absolutely! Existing brand guidelines are a great starting point.

A lot of brand guidelines cover the visual side of the brand: logos, colours, fonts, spacing, imagery, and maybe a few tone words. That’s helpful, but it often doesn’t give your team enough direction when they’re writing a website page, reviewing an AI-assisted draft, briefing a freelancer, or trying to explain the company properly.

We can build on what you already have and turn it into a more detailed Brand Voice Bible with positioning, audience messaging, tone-of-voice rules, examples, AI prompts, writing guidance, and review notes.

Your Brand Voice Bible takes 7 working days to complete after the discovery call.

During that time, we review your existing content, pull together your positioning, audience messaging, tone-of-voice rules, examples, and AI prompts, then build everything into one working guide.

Once the Brand Voice Bible is ready, you can book your training presentation call. That’s where we walk your team through the guide and show everyone how to use it in real content work.

Absolutely! Brand messaging can help your sales team explain what you do more clearly and consistently. We give them stronger language for calls, proposals, pitch decks, follow-ups, and everyday conversations with prospects.

Sales teams often understand the value of the business inside out, but that doesn’t always mean they explain it the same way every time.

This can get even harder when you’ve got complex services, a mixed audience, or you’ve changed your offer over time. Clear brand messaging gives your sales team sharper phrases, stronger proof points, better answers to common questions, and clearer ways to explain the value behind what you do.

It depends. If your message doesn’t feel strong or clear enough, it usually makes sense to work on brand messaging before rewriting your website. Otherwise, you can end up with better-written pages that still don’t explain the business properly.

Website copy works best when we already know who you help, what you do, what makes you different, what your audience needs to understand, and how your brand should sound.

Your Brand Voice Bible gives the website copy a stronger starting point. It means we’re not just making the old pages sound nicer. We’re building the copy around a clearer message.