Copy editing services to get AI-assisted content up to scratch before it goes live.

Brand Voice Guardianship is our ongoing review service for teams creating content in-house, often with help from AI. Your team keeps creating the drafts. We act as the human editing layer before anything goes live.

We check brand voice, accuracy, claims, structure, readability, search optimisation, and whether the piece sounds like your organisation. Then we return the content with tracked edits, notes, risk flags, and a stronger final version.

Brand Voice Guardianship is a good fit if:

• Your team creates regular content in-house
• You use AI to draft blogs, pages, emails, or social posts
• Your drafts often sound generic, flat, or not quite like you
• Your team does not have time to review every piece properly
• Your organisation cares about voice, accuracy, trust, and search visibility
• You work in a high-trust sector where misinformation can cause problems
• You want ongoing feedback that improves your team’s content over time
• You already have a Brand Voice Bible and want someone to help protect it
• You keep thinking, “This is nearly there, but someone needs to polish it”

It’s not the right fit if:

• You need all content written from scratch every month (we have copywriting services for that!)
• You only publish once or twice a year
• You want AI content approved without proper review
• You’re not willing to share source material, context, or brand guidance
• You’re happy publishing content that sounds close enough

We can review most content your team creates before publishing.

That might include:

• Website pages
• Blog posts
• Email campaigns
• Newsletters
• LinkedIn posts
• Social captions
• Campaign copy
• Landing pages
• Lead magnets
• Reports
• Case studies

No. We can review AI-assisted content, human-written content, or a mix of both.

AI is often where the problem shows up faster, because it can produce drafts that are technically fine but completely forgettable. But human-written content can drift too, especially when several people are writing across different teams.

Brand Voice Guardianship is less about who wrote the first draft and more about whether the final version is accurate, on-brand, search-ready, and worth publishing.

We check the things that can make AI-assisted content weak, risky, or off-brand.

That includes:

• Brand voice
• Tone
• Structure
• Accuracy
• Unsupported claims
• Missing proof
• Outdated information
• Generic phrasing
• AI-sounding language
• Search value
• Headings
• Readability
• Direct answers
• Internal link opportunities
• Whether the piece matches your Brand Voice Bible

In short: we check whether the content sounds like you, says the right thing, and deserves to go live.

Yes, within reason.

We can check the claims, sources, links, dates, names, service details, and obvious accuracy issues in your content. We can also flag anything that needs confirmation from your team, legal team, compliance team, or subject matter expert.

We are not your legal or compliance department, and we won’t pretend to be. But we are very good at spotting vague wording, unsupported statements, and lines that need a second look before publishing.

Copyediting is much more than fixing typos.

Proofreading checks spelling, grammar, punctuation, and formatting. Copyediting goes deeper. It looks at whether the piece sounds like your brand, says the right thing, follows a strong structure, supports search, and gives readers something worth paying attention to.

For Brand Voice Guardianship, that can mean checking facts and claims, cutting generic AI phrasing, adding human insight, improving the structure, optimising headings, strengthening examples, flagging risky wording, and making recommendations for SEO, AEO, and GEO.

So yes, we’ll catch the missing comma.

But we’ll also catch the sentence that sounds nothing like you, the claim that needs a source, the intro that says nothing, and the AI-ish phrase that should have been left in the bin.

Each piece of content gets a Voice Score, usually from 1 to 10.

That score gives your team a quick read on how close the draft is to your brand voice before and after editing.

We look at things like tone, phrasing, structure, message, audience fit, clarity, originality, and whether the piece feels recognisably yours.

You also get notes explaining the score, because a number on its own is not much help. We’re not here to make content feel like a school report.

Yes. Brand Voice Guardianship can include search recommendations as part of the review.

We can check whether the content is structured well for Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO).

That might mean improving headings, adding direct answers, strengthening FAQs, suggesting internal links, tightening the structure, adding proof points, or making the content easier for Google, AI Overviews, answer engines, and humans to understand.

If you already have strong tone-of-voice guidance, we can work from that. If your guidance is outdated, we may recommend creating a Brand Voice Bible first.

You can. And it might help a bit.

But most style guides only tell AI what the brand looks or sounds like on the surface: preferred words, spelling choices, tone labels, maybe a few examples.

A Brand Voice Bible goes deeper. It explains how your brand thinks, what it stands for, who it’s speaking to, what it should avoid, what makes the voice recognisable, and how that voice changes across different types of content.

Then Brand Voice Guardianship keeps that voice protected in real drafts.

Because even the best document won’t review a blog, catch an incorrect claim, spot a weird AI phrase, or notice when the brand starts drifting over time.

For us, human-certified content means AI-assisted content that has been properly reviewed, edited, questioned, and improved by a real person before it goes live.

That’s becoming more important as more companies use AI to create content. People want to know what was checked, who reviewed it, and whether the final content can actually be trusted.

We’re not here to pretend AI wasn’t involved. We’re here to make sure the final version has human judgement behind it.

Yes. Because an AI detection score is checking the wrong thing.

AI detection tools try to guess whether content was written by AI. They don’t tell you whether the content is accurate, on-brand, well sourced, safe to publish, or worth someone’s time.

A “low AI score” won’t catch misinformation. It won’t know your tone is off. It won’t spot that a statistic needs a source, a sentence sounds generic, or the whole piece says nothing your audience couldn’t find anywhere else.

Human-certified content shows people that a trained editor has reviewed the content properly, checked the claims, improved the voice, added human insight, and signed off the final version.

That’s what protects your brand.

AI detection asks, “Did a machine write this?”

We ask, “Is this good enough to publish with your name on it?”