Not sure how often or accurately you’re showing up in AI answers?
Your company or organisation might be doing brilliant work, but AI could still be misdescribing your services, citing old pages, or leaving you out of recommendations altogether. If answer engines don’t understand what you do, who you help, or why you’re worth the mention, our AI Visibility Audit will help you find out why (and show you how to fix it).
An AI Visibility Audit, led by content strategists.
You want AI to pull from the right sources, explain your work properly, connect you to relevant problems, and stop giving better answers about everyone else. Our AI Visibility Audit is step one in getting that sorted.
Our AI Visibility Audit includes:
- Human-led SEO, GEO, and AEO audit
- AI mentions, citations, and source checks
- Competitor visibility checks
- A full website and content audit
- AI search and answer engine opportunities
- Brand voice and accuracy review
- Fix list and strategist walkthrough call
Answer engines need clear answers.
That’s literally our whole thing.
We’ve spent 16+ years writing content that helps people understand what companies do, trust them, and take action.
5* star service, every time.
Lovely words from lovely clients.
-Ashley Blaesing, Friday Marketing
-Susan Smith, Just For Contractors
-Tracy O’Shaughnessy, Branding & Beyond
-Barry Alt, Motorhead Digital
-Pam Haskell, Chili Pepper Design
Questions?
See if we already answered it below. If not, reach out!
An AI Visibility Audit checks how your company or organisation shows up in AI answers.
We look at tools like ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews to see what they say about you, whether they mention you, where they cite you, and what sources they seem to trust.
Basically, we’re checking if AI has the right idea about you. And if it doesn’t, we’ll show you why.
Because people are already asking AI questions that could lead them to you.
They might ask who to hire, which organisation to trust, what service to choose, who works in a certain sector, which charity supports a specific cause, or who can help with a very specific problem.
If AI doesn’t mention you, explains you badly, or gives someone else the recommendation, that’s the kind of thing you’ll want to know. Once you do, you can fix it!
You can read, “How to Optimise Content for AI Search in 2026” to learn more about how search behaviour has changed (and what to do about it).
Plenty.
The audit might show that AI:
- Doesn’t mention you at all
- Explains your services badly
- Misses your newest offers
- Misunderstands who you help
- Links to weak or outdated sources
- Recommends others instead of you
- Leaves out your proof, credentials, or experience
- Makes you sound broader, smaller, older, or less specialist than you are
You’ll get a clear summary of what we found, written by our content strategists and copywriters. Not an automated report spat out by a tool and dropped into your inbox with no explanation.
We’ll show you:
- Where you showed up
- Where you didn’t
- What AI said about you
- Which sources it used
- Who got mentioned instead
- What information was wrong, missing, or out of date
- What your content needs to make clearer
This is a human-led audit. We go through everything properly, with the same eyes we’ve used for 16+ years of writing search-friendly website copy, content strategies, service pages, blogs, and brand messaging.
So yes, we check the AI results. But we also look at what they mean:
- Why are you missing?
- Why is that competitor showing up?
- Why has AI misunderstood that service?
- What’s your website not saying clearly enough?
Then we walk you through the findings on a call and give you clear recommendations for what to update, rewrite, restructure, or create next.
Your team can take the recommendations and run with them, or we can help with content optimisation.
And, really, that’s the beauty of hiring our content strategists and copywriters for your AI Visibility Audit. We’ve already done the work, so we can get straight into optimising your content for you.
That might mean rewriting service pages, updating About page copy, improving case studies, adding FAQs, restructuring content, creating comparison pages, refreshing old blogs, or making your key messages clearer across the site.
This does include a website content audit, but our analysis goes a lot further.
A website content audit looks at your existing website content: what’s working, what’s outdated, what needs rewriting, what’s missing, and what could perform better.
But with our AI Visibility Audit, we’re also checking how AI answer engines interpret your content, how often they mention you, whether they link to your site, and what they’re pulling into their answers.
Yes, it does.
- SEO (Search Engine Optimisation) helps your content show up in traditional search results, like Google.
- AEO (Answer Engine Optimisation) helps your content answer clear questions, so it has a better chance of being used in snippets, summaries, AI answers, and answer engines.
- GEO (Generative Engine Optimisation) helps generative AI tools, like ChatGPT, Gemini, Claude, and Perplexity, understand, explain, and recommend you properly.
Our AI Visibility Audit looks at all three because they’re all connected now.
We’ll check whether your content can be found, whether it answers the right questions, and whether AI tools have enough clear, accurate information to include you in the right answers.
So yes, it’s an AI Visibility Audit.
But we’re also looking at your content through an SEO, AEO, and GEO lens the whole way through.
We know all these techy terms can be a bit confusing, so we’d recommend reading our blog, “SEO vs AEO vs GEO: What the Heck’s the Difference?” for more info.
Yes, where they’re relevant.
We check whether AI Overviews are appearing for important searches, whether your company or organisation is showing up, who is being cited, and what kind of content Google seems to be pulling from.
Sometimes you’ll be visible. Other times, a competitor gets the spot, or nobody in your space is doing this well yet.
We’ll show you what’s happening and what the opportunity looks like.
Yes.
For businesses, we’ll usually look at direct competitors.
For nonprofits, charities, or NGOs, we may look at peer organisations, similar services, alternative support options, or other organisations someone might compare you with.
We check who gets mentioned, how they’re described, what AI seems to understand about them, and how you can improve your content to compete.
Often, yes. We check the sources behind the answers where possible, especially in tools that show citations.
Old service pages, forgotten directory listings, outdated bios, old partner pages, and third-party mentions can all shape what AI says about you.
So if AI is talking about something you stopped offering years ago, we’ll try to find where that came from.
Most likely, yes.
Ranking well on Google is great, but AI answers don’t always work the same way as traditional search results.
You could rank well and still be missing from AI answers or even Google’s AI Overviews. Or AI might mention you but explain you badly or cite a page that isn’t the one you’d choose.
SEO visibility helps, but AI visibility is its own kettle of fish.
A few things help.
We’ll usually ask for your key services, priority audiences, main competitors or peer organisations, target locations, important pages, and anything you’re especially worried AI might be getting wrong.
If you’ve recently changed your services, positioning, audience, offers, or messaging, tell us that too.
Basically, give us the stuff you wish AI already knew.
Then we’ll go and see if it does.
Send us a message, and tell us you’re interested in an AI Visibility Audit. Or you can go ahead and book a call with our founder, Abby.
