SEO, GEO & AEO content services that help your website get found through Google, AI overviews, and AI answer engines.

SEO helps your content show up in search engines. AEO helps your content answer questions clearly for AI tools, Google AI Overviews, answer boxes, and people looking for quick explanations.

They’re closely connected.

SEO looks at things like keywords, page titles, headings, internal links, metadata, and whether the page matches what someone is searching for.

AEO looks at whether the page gives clear answers. It asks: does this page explain the topic properly? Does it answer the question quickly? Does it include the details someone needs before they trust the answer?

You don’t really want one without the other anymore. SEO helps people find you. AEO helps your content make sense once they do.

Google answer box optimisation means writing your content so it has a better chance of being picked up for the short answer-style results you sometimes see near the top of Google.

You’ve probably seen them before. You search a question, and Google pulls out a quick answer from a page before you even click through. That’s the spot we’re talking about.

To give your content a better chance of appearing there, the page needs to answer the question clearly. It needs a strong heading, a simple answer, and enough detail around it to show Google that the page actually knows what it’s talking about.

We can’t promise Google will choose your page. No one can. But we can make the answer much easier for Google to spot, understand, and consider.

Google answer boxes are worth thinking about because they can put your content right in front of someone at the exact moment they’re asking a question.

That can help your brand feel more credible before someone has even landed on your website.

For service businesses, NGOs, non-profits, and experts, this is especially valuable. A lot of your audience will have questions before they’re ready to enquire. If your content answers those questions well, you’re already helping them understand the topic, and you’re giving them a reason to trust you a little earlier.

The best place to start is by answering real questions clearly on your website.

So instead of writing a big general section about a service, you might add questions like:

“What does this service include?”
“How does this work?”
“Who is this for?”
“How long does it take?”
“What should I know before getting started?”

Then you answer each one with plenty of detail.

That sounds simple, but most websites don’t do it well. The answer is usually sitting halfway down a page, wrapped in vague language, or hidden inside a paragraph that’s trying to say six things at once.

Our job is to pull the answer out, give it a proper place on the page, and make sure the rest of the content supports it.

AEO stands for Answer Engine Optimisation. It means improving your content so it answers questions clearly for Google, AI tools, and the people using them.

Think of it this way: SEO helps your content show up in search. AEO helps your content become a better answer.

So when someone asks Google, ChatGPT, Perplexity, or another AI tool a question, your content needs to be clear enough for those tools to understand what you’re saying, who it helps, and why it’s relevant.

For most websites, AEO means adding clearer answers, better headings, FAQs, definitions, examples, and more direct explanations around your services.

AEO is becoming more and more of a necessity because people are asking search engines and AI tools more direct questions now.

They’re not always typing one or two words into Google and scrolling through links. They’re asking things like:

“What should I look for in a family solicitor?”
“How do I prepare for a mortgage appointment?”
“Do I need a financial adviser or an accountant?”
“What should I know before booking a safari holiday?”

If your website answers those questions clearly, it has a better chance of being understood by both people and AI tools.

It also makes the page better for your actual reader, which is the part we care about most. Because no one wants to land on a page and work hard to figure out what you mean.

GEO stands for Generative Engine Optimisation. It means improving your content so AI tools can understand it, summarise it, and potentially use it when answering people’s questions.

That includes tools like ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and other answer engines. GEO looks at whether your content clearly explains who you are, what you do, who you help, what makes you credible, and why your answer is worth paying attention to.

So yes, it’s a search thing. But it’s also a content quality thing.

Yes. If you’re already investing in SEO, it’s worth adding Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) too.

SEO is still important. People are still using Google, and your pages still need to be properly optimised for search. But search has changed. People are also reading AI Overviews, asking AI tools for recommendations, and looking for faster answers before they click through to a website.

AEO helps your content answer those questions more clearly. GEO helps AI tools understand, summarise, and reference your content more accurately.

They don’t replace SEO. They build on it.

If your content already has decent SEO foundations, AEO and GEO can help make the page more answer-focused, more complete, and better suited to how people search now.

Yes. This service is made for content you’ve already written.

You might have a draft sitting in a Google Doc. You might have an old blog that still has good advice but isn’t getting much traffic. Or maybe its something you wrote using AI that needs a proper human edit before anyone sees it.

We’ll take what you have and improve it for SEO, AEO, AI search, and your audience. You don’t always need to start again. Sometimes the page just needs a better search set-up and a stronger editorial pass.

Yes, and honestly, this is often the best time to do it.

If you’ve already written a new service page, blog, landing page, or guide, we can optimise it before you publish. That means you’re not waiting until traffic disappoints you before fixing the search side.

We’ll review the draft, check what people are searching for, improve the headings, refine the structure, add useful questions and answers, write metadata, and make sure the page is ready for both Google and AI search tools.

You send us the draft. We hand back a stronger version that’s ready to go live.

We can optimise most online content that already exists or is nearly ready to publish.

That includes:

• Website pages
• Service pages
• Blog posts
• Landing pages
• Guides
• Articles
• Resource pages
• Case studies
• Lead magnets
• AI-assisted drafts
• Older pages that need a search update

This is a good fit if the copy already exists, but you want a content strategist and writer to make sure it’s better prepared for search, AI tools, and your audience before it goes live or gets updated.

No. We care far too much about good writing to let that happen.

The whole point is to make your content stronger for search while keeping it natural, readable, and on-brand. We don’t want the page to sound like someone has crammed search terms into every spare sentence and called it a strategy.

We work the search thinking into the page carefully. The copy should still sound like your organisation. It should still be something you’d be happy to publish, share, and send to a client.

Yes. If you’ve used AI to help draft a page or blog, we can give it the human edit it needs before it goes live.

AI can be helpful for getting something started, but the first version often feels too general or robotic. It can also miss your actual voice, your point of view, and the details that make the content worth reading.

We’ll review the copy, check the search opportunity, improve the structure, add missing context, clean up anything that sounds generic, and make sure the final piece feels more like something your brand would genuinely say.

Content optimisation can improve your chances of ranking better, especially when a page is underperforming because the search terms, structure, headings, metadata, or content depth aren’t quite right.

No one can honestly guarantee a specific ranking, and we won’t pretend otherwise. Google, AI Overviews, and AI tools all use many signals, and search results change constantly.

What we can do is give your page a much stronger foundation. We’ll improve the parts we can control: the copy, structure, answers, search terms, metadata, links, and overall usefulness of the content.

Sometimes. But not always.

If the page is mostly working, we’ll focus on improving the parts that need attention, like headings, intros, the structure, search terms, FAQs, metadata, internal links, and weaker sections.

If the copy is confusing, outdated, too vague, or doesn’t reflect what you do anymore, we’ll recommend a fuller rewrite. We’ll be clear about that before getting started, because there’s no point polishing a page that really needs a bigger rethink.