The Content Playlist: Humans vs. algorithms: who are you writing for?

Abby Wood

In this podcast, I sat down with The Admin Bar’s very own Kyle Van Deusen to talk about who you should prioritize when writing content.

Do you write to please algorithms?

Or do you stick to writing content that’s optimized for your audience?

Maybe you can do both!

Find out by listening to us talk all about content on Humans v. Algorithms: Who are you writing for?

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35 (New!) Brand Archetypes to Nail Your Client’s Voice

The old archetype list? Too vague. Not every brand fits neatly into “The Hero” or “The Rebel.” So we rewrote them, added 23 fresh takes, and made voice strategy easier. From the “Caring Grandpa in the Shed” to the “Nostalgic Nerd”, this isn’t your typical branding guide (and that’s kind of the point.)

Inside you’ll find:

  • Clear steps to help clients figure out who the heck they are
  • Tips to embody their archetype across their content
  • Editing advice to keep their voice consistent
  • A full breakdown of each archetype (12 classic + 23 of our own)

Download it now and make “what’s your brand voice?” a 10-minute convo instead of a 6-week existential crisis.