Human content standards for AI-supported teams.
If AI tools are ignoring you, misreading you, or pulling better answers from your competitors, your content probably needs work. We’ll show you what’s missing, optimise what’s already there, and review AI-assisted drafts before anything goes live with your name on it.
If AI tools are ignoring you, misreading you, or pulling better answers from your competitors, your content probably needs work. We’ll show you what’s missing, optimise what’s already there, and review AI-assisted drafts before anything goes live with your name on it.
The content services behind more AI mentions.
We audit your AI visibility, optimise existing pages, write new content from scratch, build
brand voice systems, and review AI-assisted drafts before they go live.
Basically: AI drafts in, better content out.
AI Visibility Audit
Our AI Visibility Audit checks how your brand appears across AI search tools and Google. We look at what’s being said, what’s missing, what’s outdated, and your overall visibility across AI answer engines. Then, we talk you through what you need to get recommended by AI tools.
Who is this service for?:
For companies, NGOs, and nonprofits that want to know how AI tools describe them, where they’re missing from recommendations, and how to improve visibility.
What does it deliver?
- Human-led AI visibility audit
- Brand mention and competitor checks
- Website and content audit
- Content gap findings
- AI search and answer engine opportunities
- Brand voice and accuracy notes
- Prioritised fix list
- Walkthrough call with a content strategist
Brand Voice Bible
The Brand Voice Bible gives your team clear brand guidelines for writing, prompting, reviewing, and editing in your voice. We define how you sound, what to avoid, how tone changes by channel, and how to guide AI tools, so content stays consistent across your website, blogs, emails, and social posts.
Who is this service for?
For companies, NGOs, and nonprofits with several people writing, prompting, editing, or approving content, and no shared system for writing on-brand, compliant content.
What does it deliver?
- Mission, vision, values, and UVP statements
- Tone rules and voice traits
- Do and don’t examples
- Banned words and phrases
- Channel-by-channel writing guidance
- AI prompt libraries
- Team training
- Review and editing rules
Brand Voice Guardianship
The Brand Voice Guardianship retainer gives your in-house content team a human review layer. Your team can keep using AI to create content. We review, edit, fact-check, optimise, and score the work before it goes live, helping every piece sound more like you, stay compliant, and perform better on Google and AI search engines.
Who is this service for?
For high-trust companies, NGOs, and nonprofits where loose claims, outdated details, or off-brand wording can create legal, reputational, or compliance headaches.
What does it deliver?
- Human-certification for AI-assisted content
- Brand voice checks
- Accuracy and claim checks
- SEO, AEO, and GEO recommendations
- Tracked edits
- Risk flags
- Voice and quality notes
- Feedback your team and AI prompts can learn from
Copywriting Services
For the content your team keeps meaning to create. Our senior copywriters create website copy, blogs, campaigns, emails, and scripts that stay on-brand, support your strategy, and help the right people find you.
Who is this service for?
For organisations that need expert copywriting, but don’t have the time, headspace, or internal capacity to manage everything themselves.
What does it deliver?
- Content calendars
- SEO, AEO, and GEO-friendly content
- Website copywriting
- Blog writing
- Social media posts
- Email marketing campaigns
- Advertising campaigns
- Lead magnets
- Video testimonial creation
- Video/speaker scripts
The companies we keep on-brand.
5* star service, every time.
Questions?
See if we already answered it below. If not, reach out!
We help companies, NGOs, and non-profits improve content for Google, AI search, answer engines, and the humans reading it.
That includes AI Visibility Audits, Content Optimisation, Brand Voice Bibles, Content Writing Services, and ongoing Brand Voice Guardianship.
We can audit what you already have, optimise existing pages, write new content from scratch, build your brand voice system, and review AI-assisted drafts before they go live.
- Search Engine Optimisation (SEO) helps your content show up in traditional search engines like Google.
- Answer Engine Optimisation (AEO) helps your content answer questions clearly for AI Overviews, featured snippets, answer boxes, and question-led search.
- Generative Engine Optimisation (GEO) helps AI tools understand, summarise, and reference your content.
They work best together. SEO helps people find you. AEO helps your content answer better. GEO helps AI tools fully understand what you do and why they should recommend you. Our content optimisation services cover all three.
An AI visibility audit shows how your organisation appears across AI search tools and answer engines.
We look at how tools like ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, and other platforms describe, mention, recommend, or miss your brand. We also review your website content to see what might be holding visibility back.
You’ll get findings, content gaps, search opportunities, and a prioritised fix list. Then we walk you through the results and next steps on a call. You can complete the optimisation work yourself, or hand it over to our experienced copywriters.
- If you don’t know how your company, organisation, or nonprofit is showing up in AI search, start with an AI Visibility Audit.
- If you already know your website or blogs need to be optimised for google, AI overviews, and AI answer engines, start with Content Optimisation.
- If your team’s content sounds inconsistent, or you need better prompts for AI-assisted copy, start with a Brand Voice Bible.
- If you’re already using AI in-house and need a professional human check before publishing, start with Brand Voice Guardianship.
- And if you need us to write the whole thing from scratch, our Content Writing Services are ready and waiting.
Yes. We’re built for that.
Your team can keep planning, prompting, drafting, and publishing. We can step in for audits, optimisation, copywriting, brand voice guidance, team training, or ongoing content review.
We can work inside your existing process, alongside your team, or as the final human approval step before content goes live.
Yes. We can support your team with strategy, audits, workshops, templates, writing support, content reviews, AI guidelines, and on-demand consulting. We’re happy to work within your existing systems, whether that means joining your planning process, following your approval flow, using your project management tools, or plugging in where your team needs extra content brainpower!
No. The Content Lab is based in Waterford in Ireland, but we work with clients across Ireland, the UK, the US, Australia, and other countries around the world!
We work with high-stakes companies, NGOs, and nonprofits using AI to create content in-house. That includes organisations in finance, health, legal, education, professional services, SaaS, consultancy, conservation, and other sectors where accuracy, trust, and voice really count.
Our best-fit clients care about getting found across Google and AI search, but they also care about what happens when people actually read the content. If you need content that’s accurate, on-brand, properly checked, and built for how people search now, we’re your people.
