The Content Playlist: Will AI put Website Copywriters out of a job?

Riley Barry

In this episode of Josh Hall’s podcast, he sits down with our fearless leader Abby Wood to talk about whether or not the machines are actually coming for our jobs!

They talk about:

  • The importance of authenticity in branding

  • The positives and negatives of AI in the copywriting world

  • The rise and the ongoing power of newsletters 

  • Why it’s important to build trust with your audience and how AI is hindering or assisting with this

  • Social media and content strategies that will help win you clients

  • The perfect length for a landing page and why more is not always better

  • Their thoughts on AI and whether or not it’s time to abandon ship and leave the writing to the robots – not likely! 

Have a listen to this episode today to get the full rundown on whether or not AI is actually coming for your job.

Listen here! 

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35 (New!) Brand Archetypes to Nail Your Client’s Voice

The old archetype list? Too vague. Not every brand fits neatly into “The Hero” or “The Rebel.” So we rewrote them, added 23 fresh takes, and made voice strategy easier. From the “Caring Grandpa in the Shed” to the “Nostalgic Nerd”, this isn’t your typical branding guide (and that’s kind of the point.)

Inside you’ll find:

  • Clear steps to help clients figure out who the heck they are
  • Tips to embody their archetype across their content
  • Editing advice to keep their voice consistent
  • A full breakdown of each archetype (12 classic + 23 of our own)

Download it now and make “what’s your brand voice?” a 10-minute convo instead of a 6-week existential crisis.