Case study by The Content Lab
Adam Wright Design

We optimised Adam’s AI-assisted content, helping increase organic traffic by 900% in just one year.

Why Adam thinks we’re awesome

“It’s been integral for me to be able to create copy that otherwise, as a non-professional, I couldn’t create, and really helped me scale my content without having to do the heavy work.”

THE CONTENT CHALLENGE

Adam’s portfolio glittered, but his copy was a patchwork of marketing jargon, casual chat, and half-finished ideas. DIY updates and blog procrastination slowed SEO and confused visitors. He’d heard great things about TCL and wanted a unified voice that felt “totally Adam” – plus someone to keep fresh content flowing. The big hurdle: freeing himself from writing without losing personality or control over client projects and growth.

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THE CONTENT SOLUTION

The Content Lab captured Adam’s tone, rebuilt every page, and launched a monthly blogging engine. He reviews one tidy draft; we handle SEO, links, imagery, and scheduling. Our responsive project manager keeps tasks moving, and Ciara usually nails revisions on the first swing. With cohesive copy and consistent blogs, Adam’s site converts better, ranks higher, and leaves him extra hours for creative design work.

THE RESULTS

Here is what we helped Adam Wright Design achieve in just one year:

  • 900% increase organic website traffic
  • 337% increase in organic keyword presence
  • AI-assisted drafts optimised for Adam’s voice, audience, originality, SEO, and AEO
  • AI & SEO-friendly blogs, delivered monthly
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Ready to drop DIY copy and gain a content team?

Hand us the words, keep the credit, and watch your content workload vanish.

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