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Content Marketing

SEO vs AEO vs GEO: What the Heck’s the Difference?

The internet has developed a serious three-letter problem. SEO. AEO. GEO. And you’ve probably seen people talking about our new friends AEO and GEO like ...
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Content Marketing

How To Optimise Content for AI Search in 2026

If you want to learn how to optimise content for AI search, the first thing you need to know is this: Your audience ain’t sitting ...
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Content Marketing

Our (incredibly idealistic) hopes for the future of content marketing in 2026

Instead of putting out another “2026 trends” list that’ll age badly by March, we wanted to do something else. We wanted to be honest about ...
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Content Marketing

What Is This? Content for Clowns! 🤡

Have you ever seen branding that just makes you giggle? A piece of brightly-coloured branding featuring a silly little pun or catchphrase so good that ...
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Content Marketing

Founder Voice: Hans Skillrud – Termageddon

Welcome to Founder Voice! It’s our brand spankin’ new interview series within the Content Goodies Podcast, where we sit down with founders, thought leaders, and ...
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Content Marketing

Think Your Content’s Fine? Try This Content Audit Process and Find Out

You know that feeling when you’re pretty sure your content is fine…but you also haven’t checked in on half of it since, well, pre-pandemic times? ...
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35 (New!) Brand Archetypes to Nail Your Client’s Voice

The old archetype list? Too vague. Not every brand fits neatly into “The Hero” or “The Rebel.” So we rewrote them, added 23 fresh takes, and made voice strategy easier. From the “Caring Grandpa in the Shed” to the “Nostalgic Nerd”, this isn’t your typical branding guide (and that’s kind of the point.)

Inside you’ll find:

  • Clear steps to help clients figure out who the heck they are
  • Tips to embody their archetype across their content
  • Editing advice to keep their voice consistent
  • A full breakdown of each archetype (12 classic + 23 of our own)

Download it now and make “what’s your brand voice?” a 10-minute convo instead of a 6-week existential crisis.