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THE CONTENT LIBRARY

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All
  • All
  • Agency Insights
  • Blogging
  • Content Accessibility
  • Content Marketing
  • Content Podcasts
  • Content Strategy 101
  • Copywriting
  • Email Marketing
  • Opinions
  • SEO
  • Social Media Marketing
Blogging

Sign Me Up: How to Work with a Content Writing Agency

Rethinking your sales strategy so you can spend less time selling and more time focusing on what you do best? Learn how to use blogs ...
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Eithne MacSweeny
Blogging

Goodbye, Carbon Emissions! The Sustainable Web Manifesto & Why We’re Sticking to It

Rethinking your sales strategy so you can spend less time selling and more time focusing on what you do best? Learn how to use blogs ...
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Eithne MacSweeny
Blogging

The Best Guide to White Label Copywriting: Get Incredible Results with White Label Content Creation

Rethinking your sales strategy so you can spend less time selling and more time focusing on what you do best? Learn how to use blogs ...
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Kelli Cleary
Blogging

Writing for Gen Z? Here’s How to Create Engaging Content

Rethinking your sales strategy so you can spend less time selling and more time focusing on what you do best? Learn how to use blogs ...
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Veronica Murphy
Blogging

Marketing for Landscapers: What Should Go On Your Homepage?

Rethinking your sales strategy so you can spend less time selling and more time focusing on what you do best? Learn how to use blogs ...
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Kelli Cleary
Blogging

How to Start a Fitness Blog in 6 Simple Steps

Rethinking your sales strategy so you can spend less time selling and more time focusing on what you do best? Learn how to use blogs ...
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Laura Hand

35 (New!) Brand Archetypes to Nail Your Client’s Voice

The old archetype list? Too vague. Not every brand fits neatly into “The Hero” or “The Rebel.” So we rewrote them, added 23 fresh takes, and made voice strategy easier. From the “Caring Grandpa in the Shed” to the “Nostalgic Nerd”, this isn’t your typical branding guide (and that’s kind of the point.)

Inside you’ll find:

  • Clear steps to help clients figure out who the heck they are
  • Tips to embody their archetype across their content
  • Editing advice to keep their voice consistent
  • A full breakdown of each archetype (12 classic + 23 of our own)

Download it now and make “what’s your brand voice?” a 10-minute convo instead of a 6-week existential crisis.