White label content services.

Speed up projects. Make more money. Get your time back.

Using AI for client content, but know it needs that expert human touch?

AI has made it easier for clients to send you words. It hasn’t exactly made those words good. We help digital agency owners and web designers turn AI-assisted drafts into content that sounds on-brand, explains the offer properly, and supports SEO, AEO, and GEO goals. Your clients get better content. Your team gets to go back to its own job.

We improve the content. Your team gets the credit.

We’re the human content partners for agencies using AI.

We give your agency senior content support when client projects need it. That might be a Brand Voice Bible to get the messaging straight, Content Optimisation to make pages stronger for Google and AI search, Content Writing when you want us to manage everything, or Brand Voice Guardianship when monthly AI drafts need a human review.

Our white label content services include:

  • AI Content Audits
  • Brand Voice Bibles
  • Brand Voice Guardianship
  • SEO & AI Content Optimisation
  • Copywriting & Content Marketing
  • Content Strategy Services
  • Team Training & Workshops
  • Content Project Management
  • Client Discovery Calls

White label copywriting that makes your agency look very, very good.

Agency-friendly since forever.

16+ years of writing for agencies, their clients, and the projects stuck waiting on words.

What agencies get from partnering with us

Faster content delivery

We gather, write, edit, and optimise the content, so copy stops being the thing holding everything up.

More agency profit

Sell AI content audits, Brand Voice Bibles, and content optimisation without adding another salary to the books.

Better content performance

We help turn good-looking websites into stronger pages that explain the offer and increase visibility.

Kind words from agency owners.

-Ashley Blaesing, Friday Marketing

“Abby is an absolute gem. Not only does she deliver fantastic content, but she’s a genuinely kind person and so easy to work with. Her content strategy skills, dedication, and prompt delivery of projects make working with her such a great experience. Highly recommend Abby and The Content Lab for all of your content needs!”

-Susan Smith, Just For Contractors

“I love working with Abby! She has such a sunny disposition and is so easy to work with! Writing isn’t my strength and the thought of having to come up with content for my site as well as my clients site is extremely daunting. With Abby, she takes care of everything. My clients love their results. Abby has a quick turnaround, I never have to ask her how a project is coming along, she is always on time…if not early. I use her for every project that comes in. She makes my life so much easier. I would recommend her to anyone looking for content for their website, blogs or articles for publishers. She is amazing! Thanks Abby!”

-Tracy O’Shaughnessy, Branding & Beyond

“When I needed help writing content for client sites, their blogs, and my own, I thought immediately of Abby Wood. I’ve known Abby for over 4 years and as a fellow agency owner, content guru, and collaborator. I’ve been impressed with her ability to take rough notes and turn them into quality content. She has been phenomenal with keeping me on track and delivering on our client’s content calendars. Abby wood and the Content Lab would be a valuable asset to any team.”

-Barry Alt, Motorhead Digital

When I needed someone to take over the task of content development for our business as well as for our client projects Abby delivered! I’ve had the pleasure of working with Abby for almost two years now and have collaborated on several client projects as well as internal blog, website and article writing for Motorhead Digital. I was especially impressed by Abby’s ability to ask the right questions and understand our business as well as our customers’ businesses so she could effectively write content that conveyed our message as well our clients’. Sometimes it’s the small things that make a big difference. With Abby, I knew I would not have to worry because she will always deliver. After my experience, Abby has earned my highest recommendation.

-Pam Haskell, Chili Pepper Design

“When I need content written for myself or a client project I turn to Content Lab. Abby is a pleasure to work with and consistently delivers prior to deadlines. She has proven to be an invaluable asset to my agency, and I highly recommend her.”

Questions?

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Need a human pass on your client’s AI copy?