Welcome to Founder Voice! It’s our brand spankin’ new interview series within the Content Goodies Podcast, where we sit down with founders, thought leaders, and generally brilliant humans to talk all things content.
These episodes are our chance to pick our guest’s beautiful brains to learn how they’re growing their platforms, developing clear voices, and using content to build brands that people know, love, and trust.
For our very first Founder Voice episode, we kicked things off with someone who proves a point we love: even the “boring” industries can have personality.
Enter: Hans Skillrud from Termageddon
The lovely Hans oversees agency partnerships and business development at Termageddon (one of the most-loved privacy policy and website compliance tools out there).
Before Termageddon, Hans ran a 12-person web design agency in downtown Chicago for 7 years, then sold it in March 2019 to go all-in on Termageddon. He’s also an educator at heart (you’ll hear it instantly), and he’s the kind of founder who isn’t afraid to show a lil’ personality with his company’s brand.
Outside of work, he’s into metal detecting, fishing, woodworking, and basically anything that involves being outdoors and not staring at a screen.
What this episode is really about
This conversation goes much deeper than “privacy policies are important” (although…yes. They are. Please stop copying and pasting them from other websites, we beg).
Hans shares how Termageddon came into existence, what it’s like building a SaaS after agency life, and why brand voice and support end up being way bigger differentiators than most founders expect.
We also get into the slightly terrifying side of AI – specifically, people using ChatGPT for legal/policy text and then being shocked when it backfires.
The biggest thread running through the whole episode is this:
If you want people to trust you, you have to act like a real person.
Even (especially) when your product deals with serious, high-stakes stuff.
Episode timestamps for the skimmers
Want to dip in and out? We’ve got you.
00:00 = Meet Hans + the road to Termageddon
- Hans’ background as a long-time agency owner in Chicago
- Early signs of his builder mindset and curiosity for creating things that help people
- A glimpse into Hans’ life outside work
- The transition from running an agency to founding Termageddon
03:10 = Entrepreneurship, privacy policies, and why shortcuts backfire
- Hans’ entrepreneurial drive and long-standing motivation to support others
- How Termageddon came to exist out of a real agency-owner problem
- The risks of copy-pasting policies or using AI for legal text
- Why “cheap” solutions often turn into expensive mistakes
- The responsibility agency owners carry when it comes to client compliance
- Hans’ passion for education and doing things properly
10:20 = Brand personality, culture, and human-first support
- Why Termageddon’s brand was intentionally built to feel approachable and fun
- The story behind the name Termageddon and how it attracts the right people
- Making serious topics feel accessible without losing credibility
- The role brand voice plays in filtering clients and setting expectations
- Why support is treated as a core differentiator
- The “treat people like humans” approach (even when tickets come in hot!)
19:53 = Content, consistency, and showing up as a founder
- How Termageddon approaches content
- Balancing humour with substance in long-term content strategy
- Maintaining consistency across writers and platforms
- Articles and topics that have driven meaningful traffic
- Hans’ honest relationship with social media
- Agency life reflections, silos, and the value of narrowing your focus
30:53 = What’s next, founder reality, and final advice
- Hans’ personal goals, including a potential book on personal finance
- The real pros and cons of being a founder
- Freedom, responsibility, and the reality of having “thousands of bosses”
- The advice that stuck: effort, sacrifice, and breaking a few eggs
- Final thoughts, thanks, and wrap-up
Follow Hans and learn more about Termageddon!
If you’re an agency owner, web designer, developer, or you’ve ever found yourself thinking “surely my client’s privacy policy is fine”…go follow Hans. He’s one of the rare people who can talk compliance in a way that’s helpful, funny, and human.
Hans’ links:
Honourable mentions:
Want to join us on the Content Goodies Podcast?
If you’re a founder, thought leader, operator, marketer, creative, or just someone with strong opinions and good stories (our favourite combo)…we’d love to hear from you.
Drop us a message and tell us what you’d like to chat about.
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See you in the next episode of Founder Voice!
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