The Content Playlist: Level Up Your Content Game With Abby And UGuru’s Brent Weaver

By: Abby Wood
Date: Mar 22, 2021
Category: Content Podcasts

Holy smokes do I have a treat for you guys this week! I caught up with the digital agency legend that is Mr. Brent Weaver over at The Digital Agency Show  podcast and boy did we get some goodies for you.

Abby Wood

Written by

Abby Wood

Founder & Content Strategist

Abby Wood is the Founder and Creative Director at The Content Lab. She has 15+ years’ experience in copywriting, content strategy, search optimisation, brand positioning, and digital marketing.

Since starting The Content Lab in 2019, Abby has helped hundreds of companies to create quality content that increases visibility across Google and AI. She also coaches agency owners through WorkElevation, and has delivered talks for WorkElevation, The Admin Bar, Agency Mavericks, Retail Excellence Ireland, and SETU.

Abby hosts The Content Lab’s podcast, Content Goodies, and has appeared on several marketing and agency podcasts, including Non-Profit Digital Success and Web Design Business with Josh Hall. She holds a BA (Hons) in English Language & Literature, a Higher Certificate in Arts & Humanities, and was named Ireland’s Best Young Entrepreneur in 2019.

Fun fact: as a kid, Abby wanted to be an archaeologist.

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In this episode, we cover:

  • The human connection found in writing great content. It’s a bonus that it helps clients achieve their goals!

  • What I think of “the hard sell” in content writing.

  • Level up your content! Mistakes that agencies can avoid in the content writing process.

  • Why I decided to launch The Content Lab, and how it went from a department in Ireland Website Design to its own agency.

  • What it’s like to work with a spouse, and start an agency away from your work together.

…And so much more!

Listen in here – and let me know what you think!

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